Google Employee Creating Burning Man Musical

A couple of weeks ago we brought you news of Burning Man: The Musical – a new Kickstarter project. It seems the idea is ramping up fast, with a big profile from the Reno Gazette-Journal.

The man behind the idea has never been to Burning Man. Does that make him a pre-Burner?

The musical is the brainchild of Matt Werner, a 30-year-old New York City-based Google employee who has never been to Burning Man. This year will be his first.

The Oakland, Calif. native — a former “hacker house” resident and a friend to many Silicon Valley hipster techies — admits that he sees the irony: A virgin Burner orchestrates a musical version of the world’s favorite desert Utopian festival that he has never been to.

His own story seems to be a little bit reflected in the plot of the unborn musical. The story line focuses on a 25-year old techie named Joe who lives in San Francisco and commutes down to Silicon Valley.

Joe goes to Burning Man one year and it disappoints initially.

Who wants to dance with a sparkle pony, right?

Who wants to dance with a sparkle pony, right?

“His lofty ambitions to network with high-powered executives are not met. Between getting dumped by his girlfriend, dancing with sparkle ponies, and nearly dying while on a vision quest in the desert, he reaches a real low,” according to Werner’s web page.

“In the midst of this low, the acceptance, connection, and playfulness he experiences at Burning Man make him start to question his past life of ambition and power in Silicon Valley. The sharing economy and free spirits he meets in the desert make him wonder--is his real mission in life just to make money? Or is it maybe to authentically connect with others and help others?” the synopsis reads.

The RGJ asks the hard-hitting questions:

Q: Are you going to be critical at all of Burning Man and its direction? Is this just about a trip to Burning Man, about Burning Man? Or is it about Burning Man and its direction today?

I’m using “Book of Mormon” as a model. It does satirize the Mormon faith, but it does celebrate it too. It’s laughing with them, and not at them. It is going to be a satirical piece. It’s going to be a musical comedy. I mean, people recognize the absurdity of the festival. It is going to be a celebration of the values, and about the conflict between Silicon Valley and Black Rock City.

Q: Which side of that conflict are you on?

For me, I live in multiple worlds. I’ve worked at Google for five years, but I’m going to go to Burning Man. What is interesting to me, this notion of utopia. Some people I know, they believe that technology will solve all the world’s problems. Then there’s this other version of utopia, where we’re really in tune with ourselves. What I think is fascinating is seeing these worlds collide. I’ve lived in both of them. I used to live with these Russian programmers living in this “hacker house” pad. But we’ve had these really deep, meaningful conversations about all of this. Some of the media depictions have really hammed up the influence of these guys.

Q: So, do these techies come back changed people? Can you be a Google guy, or a tech savant, and be a true Burner too?

If you’re a billionaire, can you really say you’re a Burner? I really don’t know. Working at Google, the co-founders, they’ve all been to Burning Man. Some of the Silicon Valley people that go — some of the guys, they’re going to hook up with girls, and do drugs, and dance. There’s others who are radically transformed, and who do decide to find other work. I don’t have a statement I am trying to make: Silicon Valley, bad; Burning Man, good, or vice versa

[Read the rest of the story at the Reno Gazette-Journal]

There’s a conflict between Silicon Valley and Black Rock City? Could’ve fooled me. But perhaps that is the ironic premise for this Big Farce. Donate here if you want to find out.

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Burning Man: The Musical

Some New York veteran Burners are raising funds on Kickstarter to create Burning Man: The Musical. Inspired by Book of Mormon, it will feature songs like “My Sparkle Pony” and “The Only Black Man In Black Rock City”.


 

from Kickstarter.com:

Burning Man: The Musical is a Book of Mormon-style musical that celebrates the ecstasy and agony of Burning Man, an annual festival of community, self-expression and radical self-reliance in the desert of Nevada.

About the musical

The story is driven by a 25-year old white guy named Joe. He’s a techie who lives in San Francisco and commutes down to Silicon Valley. He’s been driven his whole life by external validation, and does anything he can to get ahead–no matter how many people he has to burn along the way.

But, when Joe finally gets to Burning Man, his lofty ambitions to network with high-powered executives are not met. Between getting dumped by his girlfriend, dancing with sparkle ponies, and nearly dying while on a vision quest in the desert, he reaches a real low.

In the midst of this low, the acceptance, connection, and playfulness he experiences at Burning Man make him start to question his past life of ambition and power in Silicon Valley. The sharing economy and free spirits he meets in the desert make him wonder–is his real mission in life just to make money? Or is it maybe to authentically connect with others and help others?

Will Joe make it out of the desert remaining a power-hungry douchebag? Or will the heat, dust, art cars, dancing and kind strangers allow him to get back in touch with the heart and soul of his younger self? You’ll find out if you contribute to this Kickstarter project.

About this campaign

We’re in New York City developing this musical with Broadway and off-Broadway actors, as well as veteran Burners. This campaign is to raise funds to create a 5 minute video of the beginning of the musical to post on YouTube by August 30–the start of Burning Man. If we raise more than that, our stretch goal is to put on a short production of the opening number at Burning Man itself this year. If we exceed this stretch goal, the extra funds will help us as we enter the second phase of the development process and write and record the love song “My Sparkle Pony,” and the satirical song “The Only Black Man in Black Rock City.” Based on the reception of this opening number, we will develop a timeline to create the full production.

Collaborate with us!

We’d love to hear your ideas, and collaborate on this project with you. Please email us at burningmanthemusical@gmail.com.

Thanks for your help, and we look forward to seeing you on the playa!

Disclaimer: Burning Man: The Musical is the working title for this piece. This is in no way sponsored or endorsed by the Burning Man Project, but is a satirical theater piece celebrating the festival and its unique impact on American culture.

Risks and challenges

Because musicals take so long to develop (Book of Mormon took 7 years from concept to opening night), we’ve set a defined, achievable goal for this Kickstarter project. We’re not using this project to fund the creation of the entire musical (as that’s a multi-year project and very costly). Instead, we’re creating a 5-minute video of the opening number and posting it to YouTube. This will set the scene for the musical, introduce the main cast and score for the piece. Based on the reception of this opening number, we will come up with a roadmap and timeline to develop the full production.

This project will require many people to work on tight deadlines to deliver the final product by August 30, 2015. We need to record the opening song in a professional studio, choreograph the opening number, and film it professionally with Broadway and off-Broadway actors. We luckily have access to the YouTube Creator Space NYC, connections with the New York theater scene, and a track record of delivering on Kickstarter projects on time.

For our prior Kickstarter projects, see:https://www.kickstarter.com/projects/mattwerner/oakland-in-popular-memory-book-project
and
https://www.kickstarter.com/projects/mattwerner/bay-area-underground-photobook-project