This story has been doing the rounds of the Interwebz today, after Gawker ran yet another hit piece on LA-based SnapChat CEO (and Ivy League fratboy) Evan Spiegel, whose girlfriend has photos of her running round half naked at Burning Man. Scandalous, right? It seems a few think so, among them ValleyWag, and newly self-anointed Burning Man paper of record, Business Insider.

Girlfriend Lucy Aragon is a 24-year old model and about to become a new Reality TV star, on the Bachelor. She has Burning Man front and center in her Twitter description:

Before you follow me, be advised I have no idea where I’m going. I love Christmas, Steve Jobs, FC Barça and Burning Man.

Do we have yet another billionaire Burner? More grilled cheese sandwiches and french toast to come? There is no evidence (yet) that Mr Spiegel accompanied his girlfriend to Burning Man this year, or is a Burner. But he sure sounds like a partier,  and according to one email he sent, he and his friends are “certified bros – our frat just got kicked off [Stanford’s] campus”. Brogrammers, that is.

His tweets are mysteriously quiet between August 24 and September 7, when he re-emerges to post this mysterious image…

He just cashed out $10 million personally on an $800m post-money valuation Series B round, bought a Ferrari and told Facebook to go stick a $3 billion cash offer up their datehole, then followed that up by telling Larry and Sergei to go stick their $4 billion up a similar orifice…so why shouldn’t he go?

Maybe this is a sign that he did…

If you ask me, we need MORE topless models at Burning Man. Many more!

One Burner thinks that cooking, Snapchat, and Burning Man have one key thing in common: temporary art.

LA weekly has quite a lengthy story on Snapchat’s rise from Frat Boy Darling to Tech World Darling.

CNet has more details of his career and upbringing.

Yahoo Shine admires his fashion style – not just a hoodie but a cool one.

We’ll leave with a little titbit from The Onion.