“It’s Fiery. Whatever mate.”…Burners feature in new Taco Bell Commercial

One of the principles of Burning Man is Decommodification. One of the principles of the advertising industry is riding on cool trends. The two seem to be coming together now, in this could-be-Burning Man or could-be-the spot where they faked the moon landing -looking  commercial for Taco Bell’s new(ish) Doritos Locos Tacos – possibly the first corn chips to be profiled in Fast Company magazine.

If Vogue photo shoots at Burning Man are going for a cool $150k, I wonder what a Taco Bell commercial is worth.

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What say you, fellow Burners? Is this misappropriating our culture, like we are some Aboriginal Cargo Cult?