By Terry Gotham
As part of my efforts to get the word out about the problems drug users currently face, I’ve presented at a number of academic conferences across North America. Whenever I’m in a state with more liberal drug laws than the one I currently reside in, I always like to examine it both as a consumer & a policy advocate. In Vancouver, while I was being pitched the differences between different sativa infused energy drinks & indica infused lip balm when it hit me. We’re not in Kansas anymore ladies and gentlemen, the future of drug marketing is now.
While the majority of the USA is still screwing around, debating morality & incarcerating minorities for fun and profit, several states and British Columbia have seen what many moralizing policymakers claimed could never happen. The proliferation of cannabis products post-decriminalization & legalization is proof that recreational drug users are not skittering crackheads, but in fact discerning consumers who, if given the option, can make smart choices about their consumption and habits.