Is this commodification? Latin pop star releases song “inspired” by the Burning Man ticket crisis.
Press Releases
Ex-Menudo Star Addresses Burning Man Crisis
Tuesday, May 22, 2012
Dance-pop artist, Ash Ruiz, launches his solo career with a Music Video inspired by the sold-out ticket crisis facing mega-festival “Burning Man”. The video, directed by Elevate Films founder, Mikki Willis, features Ash’s “electro-ganic” dance-pop song, “Burn (One Love)”, from his 7-song Debut EP, “Electric Innocence”. The EP and video will be released worldwide simultaneously on Tuesday, June 12, 2012. Video Sneak Preview @ http://youtu.be/dr6xcos2aMI
Los Angeles, CA (PRWEB) May 22, 2012
May 2012 — Ash Ruiz, ex-member of Latin-sensation band, Menudo, formally launches his solo music career Tuesday, June 12, 2012, with a controversial music video after 14 years touring with conscious pop band, Here II Here. Ash will release his debut EP album “Electric Innocence” and a music video inspired by Burning Man and the ticket crisis currently facing the mega-festival in the desert. The video is directed by Mikki Willis, founder of Elevate Films, whose credits include Alanis Morissette and India Arie.
Despite Burning Man Festival’s efforts to create a smooth ticketing process for the 2012 late-summer festival after last year’s sold out festival crashed online ticket sales, this year’s lottery system instead created an unprecedented crisis. The massive desert lake-bed festival, capped at 50,000 people by contract with Nevada land management authorities, relies on experienced veteran attendees (called “burners”) each year to create the extensive fusion display of art and music. The lottery system failed to account for that need, and thousands of essential veteran burners have been unable to secure tickets for the approaching sold-out festival.
Ash’s Music Video for his original song, “Burn (One Love)”, addresses this with an up-tempo invitation for those who cannot attend the festival to create the experience in their own homes and communities. Given that the Burning Man culture has always encouraged people to bring its ethos of joyful – and responsible – human expression out from the desert and into mainstream, Ash’s video works to visually create what that can look like. Ash says, “When people watch this video, I want them to be inspired to live everyday like the fabulous creative beings they are!”