Nick Jonas’ latest video is South Beach meets Burning Man, in particular featuring hardcore Burner artist Yarrow Mazzetti’s much loved art cars the Lady Buggies.
Paparazzi site X17Online says:
We feel like the subtitle of Nick Jonas’ new music video could really be called “Nick Jonas Goes to Burning Man” — because that’s basically what it looks like is going on in “Chains (The Wynwood Walls Edition).”
Think you already saw a video for “Chains” back in July? You’d be right. The Jo Bro released a very brooding music video of the same song over the summer. We think the “Jealous” hit-maker wanted to release a wilder more vibrant visual offering for this legion of fans now that he’s a chart-topping star.
From the light-up bug cars (reminiscent of the Disney’s Main Street Electrical Parade) to the painted ladies and dance parties — the vid is a carnival for the eyes. Check out the vid — we definitely prefer the first one. It’s so dark and moody — just the way we like our favorite Jonas! [Source: X17online]
No word on if the very Christian Jonas Brothers are Burners. Anyone spotted them on the Playa?
“I’ve had an incredibly intense journey with faith and religion and my own growth,” he went on.
“My belief in God is still very strong and important to me as a person and I think that’s all that should matter. I grew up in a church environment and still have love for the church.” [Source: demanjo]
South Park did the Jonas brothers pretty well…
We can add Nick’s new video to the Defaultification list, along with commercials for Taco Bell, Fiat, Acura, and all the others that choose to appropriate our culture for their marketing.
Like it or not, the “Burning Man look” has now become a mainstream fashion, and is seen as desirable by marketers to sell certain types of products. Which means all that Burner profile data is potentially very lucrative, too.
The Lady Buggies and other Art Cars from the Overkill Movement have also been seen at Art Basel Miami, Electric Daisy Carnival, Lightning in a Bottle, Coachella, and many other events. They even provide a taxi service.
It’s great to see art cars out in Defaultia. Is this the future direction for Uber? Uber Mutant?