Noisey, Vice’s music division, has an amusing look at the different subcultures attached to various festivals. Of course “it’s not a fucking festival” Burning Man gets a mention:
BURNING MAN
You’re having a mid-life crisis, so you decide to leave the materialistic life you lead as a computer programmer behind and split a thousand dollar trailer (with wifi and air conditioning) with some people who will forever be referred to as your “Burning Man Friends.” You buy a vintage top hat and goggles for the affair, you’ve built a sweet art car for cruising the Playa, and you have a friend named Rainbow who is bringing acid from Mexico. Even though you own a Canon EOS Rebel camera, you use a disposable camera to capture the grittiness that IS Burning Man, and you and your fellow Burners use them as #tbts every Thursday for an entire year.
Burners be like “yeah right, acid doesn’t come from Mexico!”
Some other highlights:
COACHELLA
Your dumb friend bought tickets to weekend one instead of weekend two AND RUINED EVERYTHING, so you’ve spent months trying to make the swap. You’re LITERALLY starving yourself to fit into the Free People romper you bought specifically for this occasion—or you’ve spent months doing dumbell bicep curls, barbell bicep curls, hammer bicep curls, and cable bicep curls to fill out that neon Urban tank (SUN’S OUT GUNS OUT, BABY!)—and tell everyone how stoked you are to finally see alt-J. None of your friends knows who alt-J is, and you feel really hip. Hip like a hipster!
OUTSIDE LANDS
Your older brother who works for Google hooked you up with some free tix, and you still think flower crowns are a thing. You haven’t caught on to the fact that San Francisco summers are cold as fuck, so you freeze your ass off in a crochet dress you bought from the H&M Loves Coachella collection. You still think Chromeo is an indie band, and “know a guy” who buried vodka and drugs behind a bush somewhere in Golden Gate Park. You’re also a foodie!
TREASURE ISLAND MUSIC FESTIVAL
You rode on a branded sailboat to the festival while watching Mikal Cronin perform on the boat for a commercial. You love MGMT, and you Instagram the ferris wheel at the festival using the hashtag #NotCoachella. Your molly kicked in at 6 PM while you were dancing in the “silent disco tent” (that exists because it’s zany) with your fellow tech bros.
ULTRA MIAMI
You become sexually aggressive when you hear Steve Aoki, and the tape over your nipples is falling off because you sweat more than the average person. Your kandi is majestic. Unfortunately, you peaked on the party bus on the way there.
SXSW
You are a rapper and you want people to listen to your mixtape, you are a band that thought of a really quirky viral stunt that you can’t wait to pull on Sixth Street, you are a music publicist whose schedule is SO INSANE this week, you are a music writer who is SO OVER South By, you are a brand manager for a deeply uncool household product who heard that SXSW is hip, you are a student at UT who gets how it all works, you are big in the garage rock scene and can remember when this festival was cool, you are Rachel Ray, you are an influencer, you are an #influencer, you are Trae the Truth, you have an app, you are standing in line for Fader Fort, you are certain that you are more important than the other people here, you are a street style blogger, you are a street style icon, you have a college radio show, you are a mid-tier marketing executive at Vevo, you’re an Austin resident just hoping to get out and catch some live music, you are sick of it all and ironically going to PF Chang’s, you just happen to be in town and are unironically going to PF Chang’s, you are someone who’s been coming for years because you love discovering great bands, you are a cultural ambassador for a Scandinavian country, you have a quirky interview show on YouTube, you just lurrrrve breakfast tacos, you can’t believe how cheap beer is here compared to New York, you are hoping to build, you work in social media, you are Wiz Khalifa.
See the full list at Noisey.