Here we have Sander Van Doorn, Laidback Luke, and Steve Aoki doing their thing in a Mixmash party in Miami. This is a video that’s gone viral for all the wrong reasons. Read the comments highlighting their “mixing” technique.
Oh dear. Sadly, it’s not just them – EDM culture has sunk a long way down from the glory days of Danny Tenaglia or Carl Cox mixing vinyl on 5 turntables at once.
This video comes as an Australian consortium of DJs and nightclub promoters have invested $1.8 million in a new EDM startup, which liberates DJs from the need to even show up at the club any more. From betabeat:
Imagine going to a club to see a DJ perform live — from 5,000 miles away.
Mixify, the online platform that lets you live stream DJs’ EDM tracks, has just introduced Clubcast, a service that lets venues live stream an HD video feed of a DJ’s set directly into their premises. Clubcast works two-ways, meaning not only can club-goers see the DJ, but the DJ can also see his or her audience and gauge their reactions to the music.
Sure, it’s a little weird that club-goers won’t actually be dancing and cheering for a present, physical human, but it’s also cool that a DJ in New York could wake up, go to a little booth, and play a huge show in Australia. And we thought it couldn’t get any easier to be a DJ.
Besides providing the technology, Mixify also assists venues with Clubcast’s implementation. They help with production setup, book the DJs and create promotional material to bring people to the show.
“Clubcast is the next frontier in live events for the music industry — for fans, artists and venues,” Mixify founder David Moricca said in a release. “With Clubcast’s technology, we are not only breaking geographic barriers, but also creating a way for artists to reach new markets and for venues to maximize their offerings to party goers, while adding new streams of revenue to their businesses.”
Clubcast will surely excite EDM fans, but the investor community is evidently interested, too. Yesterday, Mixify announced they’d closed a $1.8 million Series A. Investors included Australia’s CMB Capital, Tim McGee and Richard Mergler of Ministry of Sound Australia, and DJ/producer Tommy Trash
DJ’s streaming live on the Internet…that’s so 1997.
Some commenters have defended the mad skills of these guys, including beatmatching their USB sticks without the help of headphones. Here’s a longer version of the video, without the comments:
Here’s what Burner favorites Art Department thought of it:
“ok i know we’re a bit late on this one and it’s already made the rounds but something has to be said.. by us.
All three of these duchebags need to stop calling what they do “dj’ing” because its an insult to the rest of us who treat this profession with respect and spend our lives hunting for great music and perfecting our craft. We only recognize which one Steve Aoki is out of this lot but him and the other two jerkoffs who look like the knobs they’re pretending to work can all lick their own vaginas. You’re fucking embarrassing yourselves for a paycheque that coudn’t possibly cover the cost of your dignity. How does that feel you fucking posers??”
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This video is totally misleading because only one song is featured in the video due to its duration, thus we don’t see any mixing. At the beginning of the video, Laidback Luke is beatmatching and pre-EQing the next song (which is never dropped due to the video’s duration). Aoki and Luke are then seen tweaking the EQs, an expressive way of building the energy during a breakdown. Toward the end of the breakdown, Sander van Doorn is adding a very a subtle echo effect to the breakdown, repeatedly, to build the tension to a climax. Meanwhile, Aoki is seen choosing another song on deck 2. Then the video ends right before the drop so it can be as misleading as possible.
Oh just plug in a fucking iPod and be done with it. DJ’ing is already so stupidly easy (compared to playing a real instrument) so why not just be honest and plug in the iPod! It’s about as fun to watch as a dj anyways!