Art Cars: Now Chosen by Curators

M&R Photography

Image: M & R Photography, Flickr (Creative Commons)

Over at eplaya, Trilobyte has posted the new rules for Mutant Vehicles.

Have a cool art car? That’s no longer enough. In order to bring it, the Art Czar will have to decide that it fits the aesthetic they desire for the year’s theme – and if you are in good enough standing in your sucking up to BMOrg.

Burning Man 2.0 is about pedestrians and bicycles, not Art Cars and DJs.

2016 MUTANT VEHICLE PROCESS CHANGES

The Department of Mutant Vehicles is moving to a new system for processing Mutant Vehicle applications in 2016.

THE SHORT VERSION
The increased volume of Mutant Vehicle applications (nearly 1000 in 2015) is requiring the DMV to be more selective than ever. Having a vehicle on the playa in the past is no guarantee of
being invited in the future! Put your best foot forward in your application and give us a reason to invite your vehicle to Black Rock City. The Mutant Vehicle application form will be closing earlier than ever this year: Noon (PST) on April 13.

THE WHOLE STORY
In past years, the DMV has invited every vehicle to the playa that met the published Mutant Vehicle requirements. We strove to have an objective process to evaluate each application, focusing on level of mutation – not on quality of the art. It’s important to know that if you think it’s a good idea to art up a Car Leasing from ICL that you catch on the way, think again.

Each Mutant Vehicle application is reviewed by a committee of DMV Hotties, and we strive to reach a consensus agreement on whether the vehicle has met the criteria. Historically the DMV team has reviewed each application shortly after it was received, and responded to the vehicle creator as quickly as possible. Over the years, the Mutant Vehicle Community has steadily “ratcheted up” the bar a vehicle must pass, and we’re now at a point where we require vehicles to be completely mutated – showing little or none of the original base vehicle.

In spite of the stricter requirements, the number of applications has steadily grown, and the number of thoroughly mutated vehicles now exceeds what we can accommodate on the playa. Burning Man is primarily a pedestrian and bicycle city, and only a fraction of burners can bring a vehicle before the playa becomes too crowded with them. Our goal is to enable our creative community of artists making mutated vehicles to show off their creations, while balancing the needs of playa preservation, visual stimulation, and safety.

In response, the DMV is revising how we evaluate applications to bring a Mutant Vehicle to the playa. Rather than considering each vehicle on its own merits, we’re moving to a “curation” model, wherein we will consider each vehicle within the context of all the qualified applications we receive. A vehicle will still be required to meet the published Mutant Vehicle criteria, but that alone won’t guarantee an invitation to bring it to the playa. We will also be looking to invite a balance of different types of vehicles on the playa: large scale sound vehicles, flame effects focused vehicles, small artistic vehicles, large transport vehicles, highly participatory vehicles, etc. We are dedicated to licensing vehicles from projects of all budget levels, not just the most expensively built ones.

We will be looking for vehicles that have good execution of their design concept. We will also be evaluating the originality of a vehicle. There are already quite a number of bar-cars, furniture cars and boats, for example – and that might not be the best design choice for a new vehicle you’re considering. When it comes to larger vehicles, we will be favoring vehicles that have a sterling record for inclusivity when it comes to offering rides to the public.

So…what can you do to maximize the chance of being able to bring your vehicle to the playa this year?

  • Fill out your application thoroughly. Including more detail is better than less.
  • Make sure your application gives us a very clear vision of your vehicle.
  • The application should clearly describe the concept for your vehicle and what you have done or will do to realize that concept.
  • Good photos of both the day and nighttime appearance are necessary – If you’re building a new vehicle that isn’t complete yet, then detailed design sketches are a good alternative to photos.
  • Vehicles desiring a night license need to be detailed about the lighting plan for the vehicle.
  • Mutant Vehicles which align with or comment on Burning Man’s annual theme will be given greater consideration.

Please recognize not every vehicle will be invited. Having brought your vehicle to the playa in a prior year is no guarantee that you’ll get invited again. Your application will be considered in comparison to the other applications we receive. Make sure your application conveys what excited you about building the vehicle in the first place!

In past years, we’ve allowed vehicle creators who were not selected to appeal our decision, and offer up additional details about their vehicle, or change some part of their design. Our new process eliminates appeals, so it’s more important than ever your application be filled out clearly and completely!

Lastly, the deadline for submitting an application will be noon PST on April 13. In past years, we’ve been able to accommodate vehicles that missed the deadline. Because of our new evaluation system, we can no longer do that. So get your vehicle application in early!

Thanks for your time, and we look forward to seeing all of your amazing creative vehicle designs this year. If you have questions, please get in touch with the Burning Man Department of Mutant Vehicles at dmv@burningman.org.

RESOURCES

  • The main DMV webpage is available here
  • The DMV Mutant Vehicle criteria are available here
  • DMV Information on Vehicles for People with Disabilities is here

[Source: ePlaya]

In 2014, the last year we have an AfterBurn report for, there were 600 Mutant Vehicles in Burning Man. So 1000 applications means if you made an Art Car, you have a 60/40 chance of getting it to Burning Man. Basically, flip a coin.

Another Org decision that is just going to make it harder for Burners to plan and get excited about the Burn. They don’t know if their whole camp can go, and now they don’t know if their art car can go either.

It calls into question the entire idea of raising money to invest in an art car, if there is no guarantee it is even going to be permitted at Burning Man – or if it can be turned away on the whim of some faceless groupthink influencer at BMHQ. No appeal, no oversight. That’s it, done – and if you ever want anything approved by them again, placement or an art car or an art project or early access passes or even (gulp!) tickets – you better just shut up and take it.

The series of ticket crises and systems has ended the idea of a camp of friends who would all get together every year at Burning Man; or people arranging to meet each other at a future Burn. Now, it’s pot luck. A lottery. Planning goes out the window, when it all becomes so arbitrary. Unless you have some juice inside the Org, of course. You know people who know people – and they’re the right people.

BMOrg are still trying to figure it out. Hate to break it to ’em, but 10 tickets are really not enough to organize a camp. 5 couples is a pretty small camp – 2 RVs or ShiftPods. I have people contacting me chasing 300 tickets:

Screenshot 2016-01-29 17.48.38

Prepare to get your participation forms in, folks. In about a month, you’ll be able to fill out online questionnaires and applications, so that your process of bring art to Burning Man may finally (possibly) begin…

Heads-up, folks! The various participation forms for the 2016 event will go live on February 24th at noon PST. At that point, you’ll be able to start filling out the questionnaires and applications for your projects. The deadlines vary by project, and are listed below. You don’t have to scramble to get them in the minute the forms open, but you DO need to make sure you fill it out and hit the final submit button BEFORE that deadline.

  • Camp Placement Questionnaire – February 24, 2016 – April 28, 2016 at 12:00 noon Pacific Time
  • Mutant Vehicle Application – February 24, 2015 – April 13, 2016 at 12:00 noon Pacific Time
  • Disabled Persons Vehicle Application – February 24, 2016 – August 2, 2016 at 12:00 noon Pacific Time
  • Art Installation Questionnaire – February 24, 2016 – June 14, 2016 at 12:00 noon Pacific Time
  • BRC Media Application – February 24, 2015 – July 21, 2016 at 12:00 noon Pacific Time

[Source: ePlaya]

U-Haul Introduces Burning Man Kit [Updates]

Screenshot 2015-07-28 10.28.34

Burning Man will not allow any trucks with commercial logos, says U-Haul. Luckily, they have come up with a Burning Man kit they can sell you to cover all the decals – including Ford and General Motors logos.

Purchase your kit here, it costs $25 and takes an hour and a half to apply, you will need to remove it after the event also.

Is this yet another rule? An unwritten rule, now being more publicly enforced, complete with extra things to buy? What if you have an El Monte RV? All these questions answered on The Car Starter,a specialty blog, tune in!

From uhaul.com/burningman:

Covering U-Haul® Logos

Per Burning Man rules, trademarks and logos are not permitted at the event. In order to safely cover the logos and markings on a U-Haul truck or trailer, you can purchase a U-Haul decal kit. This covering material will allow you to easily cover all logos for the duration of Burning Man. When the event is over, the decal can come right off without leaving any residue or damage behind. Using any other covering material can damage the truck or trailer and result in additional fees, as well as costly repairs to the truck/trailer.


[Update 7/28/15 12:14pm]

There’s nothing technically in BMOrg’s official rules that force you to do this, it’s more of an “unwritten rule” like DJ Lineups. The way U-Haul present the information, though, makes it sound like this is a requirement of Burning Man, that you won’t even get through the gate if you don’t do it.

U-Haul are using BMOrg’s reputation for setting lots of rules as a tool to make money off Burners. They can charge $25, and point to the Ten Principles. “Pay us for Decommodification“. It’s commercial genius: I predict we will see this revenue stream replicated by many other service providers.

Watch how many Burnier-Than-Thous will now come out to support this and say “yeah! it’s the rules! Everyone must do this!”, thus helping U-Haul sell even more Decommodification Kits™. Great viral marketing.


[Update 7/28/15 5:58pm]

Halcyon thinks this is a way to follow the Principles, not someone selling a Burning Man product which presumably is against the Principles.

Clearly people have been duct taping over their truck logos for years. This is a way to follow the principles and avoid damage/fees. I think this is a great example of corporations working *with* the community.

He has gone further, publicly endorsing U-Haul with a very favorable post over at burningman.com titled Corporate Courting.

He, and some others commenting, feel that charging $25 for a kit to assist with your Decommodification is more helpful than ironic. A kind gesture, rather than something to link U-Haul with Burning Man in commercial sponsorship, transactions, or advertising. Well, the web site ain’t called uhaul.com/tenprinciples

So, let me get this straight.

“Buy this Burning Man kit for $25”: totally fine with the Decommodification Principle.

“download my track for free”: against Decommodification.

Decommodification
In order to preserve the spirit of gifting, our community seeks to create social environments that are unmediated by commercial sponsorships, transactions, or advertising. We stand ready to protect our culture from such exploitation. We resist the substitution of consumption for participatory experience.


[Update 7/28/15 11:25pm]

Stuart Shoen, EVP U-Haul

Stuart Shoen, EVP U-Haul

Stuart Shoen, Executive Vice President at U-Haul and a third generation member of the billionaire family behind it, has left a detailed comment at burningman.com. It seems they tried to work with the Org, but hit a brick wall of stony silence. They persevered and went it alone, coming up with this offering as best they could to fit within Burning Man’s rules (written, unwritten, and “just guidelines”). The objective is reducing damage to their vehicles, not making money or exploiting Burning Man for their marketing. He sounds pretty sincere to me and I commend U-Haul for making this happen despite zero support from BMOrg.

Thanks to the author for your initial assessment. I understand your suspicions, but I would like to assure you that you are reading us correctly in that we are not trying to pander or exploit. We’re just trying to be helpful. The following statement is 100% correct:

“I don’t see this as an attempt to sell you on a U-Haul, but to have a harmonious experience bringing a U-Haul to Burning Man.”

The truth is: misuse of our equipment by Burners or anyone else diminishes our ability to serve our intended customer: the DIY Household Mover. When our trucks are misused, they require added costs to return to service and while getting fixed, they are out of service and unavailable for other customers to use. I assure you, there is no event on the North American continent that has a comparable effect on our equipment. There is nothing like the Burning Man festival as far as impacting large amounts of our trucks in a deleterious or potentially deleterious way. [So much for Leave No Trace! – Ed.]  This content’s purpose is, 100%, to mitigate the damage, not to increase the income related to these rentals. After years of trying various behind-the-curtain tactics (all unsuccessful), we decided to try to simply talk to our customers about it.

That said, a few things:

First off, U-Haul attempted to contact the organizers of Burning Man in an effort to publish this content in a way that they would have preferred. Our attempts to communicate were never answered or even acknowledged. We would have liked some guidance along the way and we never got it. Please accept my apologies for not having better etiquette. This isn’t our turf and this was our best shot. We will take down the term “Barter Supplies” and just call them “supplies”. Obviously, we got that wrong. Happy to change it.

Second, Tanner’s comment represents a great deal of misinformation about the structure, operation and procedures of U-Haul. I won’t dignify or try to talk him out of his opinion about our equipment, but his misstatements of fact are just that, and not relevant to this conversation. For example, Ryder is no longer in this business and hasn’t been for years. Also, I’ll kindly ask everyone not to hit anything on our equipment with a wrench. I wouldn’t do that to your car even if I paid you to borrow it, so please don’t do it to ours.

Now, I’ll try to let everyone down easy here: U-Haul is a for-profit enterprise. It pays a lot of salaries and plenty of good things flow from them. So I won’t apologize for it, and likewise I won’t ask anyone to apologize for embracing the values that the festival embodies. I have no social agenda except to try to help all our customers do what they want to do in a way that doesn’t prevent another customer from doing what they want to do. Maybe you disagree, but I think it’s totally appropriate and within bounds for my team and I to try to talk to our customers about how to use (or how not to use) our equipment.

We’ve been in business for 70 years, and we know where our bread is buttered. Our bills and salaries are paid by the DIY Household Mover, and we’ve earned their business by offering them products, services, and help in a chaotic time (moving) that is worth paying for… and not by conning them on a one-time basis. Our Company’s business model is the “specialization of use and the division of ownership”. Our business is dependent on being part of a community, not fleecing it. We’ve lost customers when we’ve screwed this up; we win customers when we get it right. This, not the expenditure of an advertising budget, is how our business lives and dies. I would also like to categorically state that U-Haul is spending zero advertising dollars behind this communication. The only people that have been sent this message are individuals who have already rented equipment. If this were an ad campaign, this one would fail in epic proportions.

As I said, this content is sent to existing customers according to very specific parameters that have nothing to do with piercings or hair color. We put videos on YouTube for the exact same reason individuals put their cat videos on YouTube: so that people looking for this content might actually find it. This is also the reason that we use the festival’s name instead of referring to it generically. We didn’t see the point of trying to provide information to a very specific group (i.e., individuals considering taking U-Haul equipment to the Burning Man festival) and not mention specifics about that group. And yes, our legal team made sure we only use the name in a legal and permissive way.

Of course, some people are incredibly and incontrovertibly suspicious of anyone in business. I’m not here crusading to change any of that. I’m here to clear up our intentions, and respect all the perspectives out there. All I ask is that you respect ours, which is simply: if you’re not going to use our equipment in its intended use case scenario (DIY Household Moving), then please don’t make it hard for other customers who do. That’s all our content is about.

Thanks for your time.

Stuart Shoen
Executive Vice President, U-Haul International


What do you think, Burners? Is U-Haul being a good corporate citizen, helping Burners to avoid fines and respect Burning Man’s Ten Principles at the same time? Or are they yet another big corporation cashing in on Burning Man?

Mutant Vehicle Sound Policy and DJ Lineups: The Update

"Stereo! That spells trouble - another all night rave!"

“Stereo! That spells trouble – another all night rave!”

The new and improved (?) Mutant Vehicle Sound Policy – starring the Dance Music Zone – has been posted at ePlaya (thanks JV). Loud Art Cars can play music loud outside the Dance Music Zone – but only next to the 10 o’clock and 2 o’clock sound camps. This year there are 6 art cars with Level 3 systems.


 

from eplaya.burningman.com:

Burning Man has had a sound policy for a few years now. Those policies are being expanded and clarified in 2015. Mutant Vehicle builders, drivers, and interested people should take a few minutes to read through the Mutant Vehicle Sound Policy below…

SOUND POLICY
Mutant Vehicle sound systems are classified into three levels.

  • Level 1: Normal car stereo / average living room (under 90 dB at a distance of 30 feet from the speaker)
  • Level 2: Dance club or theatre (90 dB and up at a distance of less than 100 feet)
  • Level 3: Large dance club, arena, or stadium (100+ dB at a distance of 100+ feet)

(Note: All decibel levels refer to maximum potential dBA.)

The dB levels here are intended as guidelines. What is important is the impact your vehicle’s sound has on your surroundings.

Vehicles with Level 1 systems may play anywhere in Black Rock City, but must be mindful of your volume and surroundings, especially in quieter areas of the City or late at night.

Vehicles with Level 2 systems may only play at high volume on the open playa (not on or pointing right into the city streets) and must be mindful of where you are playing and turn it down when appropriate — e.g. around art pieces, burns, etc.

Vehicles with Level 3 systems may ONLY play at high volume by the Large Scale Sound Camps on the 2:00 and 10:00 sides of the City, with speakers pointing out to the deep playa.

If you get more than two warnings about your sound system, you may lose your Mutant Vehicle license and the right to drive your vehicle for the rest of the event.

DANCE MUSIC ZONE (DMZ): LEVL 3 SOUND MUTANT VEHICLE PARKING

This year we are establishing a deep playa zone where level three mutant vehicles can park for more than 3 hours. The zone will be 5,340 feet from The Man between the 10:30 and 11:15 clock positions with banks of toilets at each end. This distance out follows the arc of Kook Street. The length of the arc is 1,747 feet. Art placement will be modified to accommodate this zone.

The new experimental zone will allow for a longer stay, up to 12 hours as well as provide sanitary stations at this fixed site. The area is large enough for several level 3 sound vehicles to occupy the zone, where their speakers must be turned out and away from the city. The restriction no “encampments” still applies: no camping or setting up speakers or other type of structures on the ground. Of course leave no trace practices must continue.

In this effort we are reacting to the rise of edge cases with a spirit of giving permission whilst supporting all aspects of the community, rather than creating new restrictions.

We hope this experiment is successful in limiting the impact of deep playa gatherings on other members of the community including art installations, sound camps, the temple and other non-partying participants, and that it will additionally promote public safety and sanitation, while holding to our leave no trace principle.


 

[Update 7/21/15 2:37pm]

Thanks to Anonymous Burner for sharing this latest email to the Placement mailing list. BMOrg persist with the public shaming of Mayan Warrior, despite their apologies and the fact that they didn’t actually break any rules, since up until now this has been an unwritten request that BMOrg have tried to keep “on the downlow”.

3.    Announcing DJ Lineups in BRC

Dear artists, organizers and leaders who make Black Rock City what it is,

We’re writing to you with a request. We want you to refrain from pre-announcing and promoting your on-playa DJ lineups, a practice that many sound camps already employ. If you absolutely must announce your lineups ahead of time, we ask that you wait until the week before the event. Here’s why:

As you may be aware, the beloved Mayan Warrior Mutant Vehicle crew recently announced their DJ lineup, much like it was the lineup for an Electronic Dance Music (EDM) festival all its own. (They have since taken the lineup down from their website, which we appreciate.) We want to share with you this comment a Burner posted in response to the announcement at Resident Advisor:

“Hey, I really love Burning Man, and I really love music at Burning Man, and as a long-time Burner, I love the artistry behind your car, the sound system, and as always, the people you bring on your car to play.

But releasing a lineup like this, over a month in advance, flies right in the face of the rules and is pretty disrespectful in general. We want to avoid turning Burning Man into an EDM festival, with people hunting for lineups and timeslots. Burning Man is not an EDM festival, or even a music festival. It’s something else, undefineable.”

Even to someone who loves EDM enough to comment on an EDM news site, the practice of posting on-playa DJ lineups causes an upsetting sensation that there’s un-Burning Man-like activity going on. We couldn’t agree more — in fact, for many years, we’ve discretely requested that camps keep their line-ups a surprise. So yes, we feel that sensation, and we bet some of you do, too.

These kinds of promotions create notoriety in a community that doesn’t necessarily share our principles, and specifically commodifies and commercializes artistic experiences. Promotion beyond Black Rock City gets especially uncomfortable when on-playa camps, Mutant Vehicles and events are connected to off-playa commercial enterprises.

Promoting lineups to a worldwide audience is not the same thing as listing an act or an event within the confines of Black Rock City, in resources like the online Playa Events Calendar or the printed WhatWhereWhen guide distributed to participants when they arrive. Those are for reaching people who are already going to be on the playa to let them know what’s going on. They are not intended to build a brand on the merits of an appearance at Burning Man. It’s simply unnecessary to promote beyond ticketed Burners for an experience you’re giving to Black Rock City.

Burning Man is an experiment in temporary community, not a traditional festival like the others. So when our participants post splashy DJ lineups, EDM sites and forums talk about us as though we are, spreading that message far and wide. It can also add to an already painful ticket scarcity issue — we don’t want to artificially drive up demand for tickets that aren’t available, and the attraction of big-name DJs can also drive up the price of after-market tickets.

Burning Man doesn’t have “headliners”. We pride ourselves on that. Burners don’t follow anyone else to Black Rock City, they go for themselves. Please understand, we don’t have anything against EDM, an art form whose vibrant community has made great contributions to Burning Man for many years. But we welcome members of the EDM community to come to Burning Man for a different experience than they’re used to: to fully participate in an experiment in a temporary community.

So, while we used to ask this on the downlow, we’ve seen enough instances in the last couple years that we feel the need to formally ask you not to announce your lineups. If you are dead-set on it, OK, but please wait until a week prior to the event before you do so. However, as surprise is great fun, and playa rumors help make things more exciting, we’d suggest that not announcing your lineup at all would be ideal. We’re asking you to listen to this request, think about it, and do what’s right for Burning Man culture. Thank you.

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Thank you and stayed tuned!!