Google Employee Creating Burning Man Musical

A couple of weeks ago we brought you news of Burning Man: The Musical – a new Kickstarter project. It seems the idea is ramping up fast, with a big profile from the Reno Gazette-Journal.

The man behind the idea has never been to Burning Man. Does that make him a pre-Burner?

The musical is the brainchild of Matt Werner, a 30-year-old New York City-based Google employee who has never been to Burning Man. This year will be his first.

The Oakland, Calif. native — a former “hacker house” resident and a friend to many Silicon Valley hipster techies — admits that he sees the irony: A virgin Burner orchestrates a musical version of the world’s favorite desert Utopian festival that he has never been to.

His own story seems to be a little bit reflected in the plot of the unborn musical. The story line focuses on a 25-year old techie named Joe who lives in San Francisco and commutes down to Silicon Valley.

Joe goes to Burning Man one year and it disappoints initially.

Who wants to dance with a sparkle pony, right?

Who wants to dance with a sparkle pony, right?

“His lofty ambitions to network with high-powered executives are not met. Between getting dumped by his girlfriend, dancing with sparkle ponies, and nearly dying while on a vision quest in the desert, he reaches a real low,” according to Werner’s web page.

“In the midst of this low, the acceptance, connection, and playfulness he experiences at Burning Man make him start to question his past life of ambition and power in Silicon Valley. The sharing economy and free spirits he meets in the desert make him wonder--is his real mission in life just to make money? Or is it maybe to authentically connect with others and help others?” the synopsis reads.

The RGJ asks the hard-hitting questions:

Q: Are you going to be critical at all of Burning Man and its direction? Is this just about a trip to Burning Man, about Burning Man? Or is it about Burning Man and its direction today?

I’m using “Book of Mormon” as a model. It does satirize the Mormon faith, but it does celebrate it too. It’s laughing with them, and not at them. It is going to be a satirical piece. It’s going to be a musical comedy. I mean, people recognize the absurdity of the festival. It is going to be a celebration of the values, and about the conflict between Silicon Valley and Black Rock City.

Q: Which side of that conflict are you on?

For me, I live in multiple worlds. I’ve worked at Google for five years, but I’m going to go to Burning Man. What is interesting to me, this notion of utopia. Some people I know, they believe that technology will solve all the world’s problems. Then there’s this other version of utopia, where we’re really in tune with ourselves. What I think is fascinating is seeing these worlds collide. I’ve lived in both of them. I used to live with these Russian programmers living in this “hacker house” pad. But we’ve had these really deep, meaningful conversations about all of this. Some of the media depictions have really hammed up the influence of these guys.

Q: So, do these techies come back changed people? Can you be a Google guy, or a tech savant, and be a true Burner too?

If you’re a billionaire, can you really say you’re a Burner? I really don’t know. Working at Google, the co-founders, they’ve all been to Burning Man. Some of the Silicon Valley people that go — some of the guys, they’re going to hook up with girls, and do drugs, and dance. There’s others who are radically transformed, and who do decide to find other work. I don’t have a statement I am trying to make: Silicon Valley, bad; Burning Man, good, or vice versa

[Read the rest of the story at the Reno Gazette-Journal]

There’s a conflict between Silicon Valley and Black Rock City? Could’ve fooled me. But perhaps that is the ironic premise for this Big Farce. Donate here if you want to find out.


Selling Out Part II: Who Could It Be Now?

[Selling Out – Part I – Wrapping the Gifting]

There is no direct evidence that Burning Man has been sold, or is planned to be sold. Just a mounting pile of circumstantial evidence, and the crumbling credibility of the official stories we’ve all been told over the last few years. There has been a notable absence of activity from their newest non-profit, which is now well into its third year. We’re still waiting to see the transparency we were promised earlier in the year, and wondering why exactly transparency takes more than 6 months to achieve. That kind of suggests there are things that they don’t want to be seen, right? Things that they have to clean up or shuffle out of the way before they can show us.

The shocking story of a Burning Man director’s involvement in providing financial backing and promotional impetus to a multi-million dollar commodification camp, has been met with the usual stoney silence from BMOrg. The news would have been no surprise to them, since all the money-making camps have to be registered and permitted. They knew about it, and encouraged it. They even changed the rules to facilitate it, and had community discussions promoting the plug-n-play concept. Caravancicle seemed to have no problem finding 120 tickets for its coterie of have-popsicle-will-travel jetset clientele.

Plug-n-play is here to stay. It seems that it has been quite deliberately introduced to the Playa, over a number of years, with the backing of BMOrg’s Board of Directors. BMOrg know this is going on and are actively facilitating it, presumably for the most obvious and sensible reason: it makes their event more commercially valuable.

Here are some potential contenders who might buy Burning Man.

1. AirBnB

AirBnB recently received a major, $400 million+ investment from a consortium led by the Texas Pacific Group. This brought the startup which spun out of YCombinator into the 11 digit club, valuing it at $10 billion. AirBnB are interested in Alternative Forms of Housing. Their offices in San Francisco are decorated like some of the houses available in their network.

Right before Burning Man, BMOrg changed around their Board. Ashram Galactica founder Chris Weitz stepped down, though his wife Mercedes Martinez retained her place. Rae Richman remained on Board, but switched her Default World job. Previously, she worked for Rockefeller Philanthropy Advisors as their West Coast VP. Now she works for AirBnB, as head of Global Citizenship. Her brief includes volunteering, Gifting and Civic Responsibility. Burning Man director Chip Conley also switched jobs. Previously, he founded Joie De Vivre hotels, and built it up to be the world’s largest boutique hotel operator. This was bought out by John Pritzer. The Pritzker family are the main wealth behind Hyatt hotels. Chip Conley now works for AirBnB also, as head of Global Hospitality and Strategy. He also owns Fest300, which aims to be the Fortune 500 of festivals. Burning Man is in the list, so we have at least one Director of BMOrg who sees Burning Man as a festival.

Image from SK8 Camp AirBnB ironic ad

Image from SK8 Camp AirBnB ironic ad

The connection with AirBnB is even deeper than 2 of Burning Man’s 18 Directors being directly employed by them in senior, full-time positions. This year AirBnB was selling space on the Playa also. If you wanted to launch a new ironic revenue stream at Burning Man, how would you do it? You’d find the most “anti” version of what you want to do, and launch it that way. An idea so ludicrous, it must be a farce. In this case, what’s the noisiest place on the Playa? Other than being directly in front of some of the sound systems, it would have to be underneath the ramp at SK8 camp. They were selling rooms there for $15/each, which we covered in AIRBNB4BRC – SK8RGR8. Although this was doubted at the time, we have since seen comments on Facebook from people who claimed to have rented the rooms. Someone else was inspired to list space in their dome on AirBnB.

As with hotels, something that started at Burning Man as irony can rapidly, even Immediately, evolve into real commercialization.

2. LiveNation

matt goldberg kntv

Burning Man Project Director Matt Goldberg

Burning Man appointed 2 new Directors before Burning Man, without any fanfare. One of them, Matt Goldberg, used to be the CEO of Lonely Planet – backpacker travel guides. Now his day job is the Senior Vice President of Global Market Development for QVC. QVC is the Home Shopping Network. Why would Burning Man think that someone from the Home Shopping Network could help them throw their annual party, or spread Burner art around the world? Maybe because the boss of QVC is the boss of Live Nation, too.

Internet mogul Barry Diller, married to Diane von Furstenberg, bought QVC for $25 million in 1992. Diller is a regular guest at Herb Allen’s Burning Mogul in Sun Valley. He sold QVC to Comcast, who then sold it to Liberty Media. This is owned by mega-billionaire John Malone, a telecommunications guru who is a major shareholder in Rupert Murdoch’s News Corp, DirectTV, and Sirius XM. These links might seem unconnected to Burning Man, but Liberty is also the biggest shareholder in Live Nation, owning a whopping 26% stake worth more than a billion dollars. Liberty’s Chairman John Malone is also the Chairman of Live Nation. Live Nation merged with Ticketmaster in 2010, and is the largest event promoter in the world. Live Nation owns a number of venues including the Fillmore, the Punch Line and 12 House of Blues.

Live Nation is getting into EDM in a big way. They bought a 50% stake in Burner Pasquale Rotella’s Insomniac, producers of the Electric Daisy Carnival. Insomniac were at Burning Man this year, their camp Wide Awake was widely described as being excellent.

Insomniac and Live Nation are facing a class action lawsuit from festival volunteers who were paid with free tickets. From magneticmag:

It alleges that “wages were illegally withheld from ‘volunteers’ of the companies’ music festivals, concerts and other events”.  The suit, which can be viewed on, states that both Insomniac and Live Nation recruited volunteers to do the work of paid employees at on-site stores, merchandise tents, water stations, and information booths in exchange for admission to festivals, with promised time off to enjoy the show.

The suit claims that the compensation was “highly overstated and essentially worthless” as volunteers were not given any time off to view the show, and were also not given federally mandated breaks for lunch, etc.   Also, it claims that volunteers were also promised the “opportunity to learn the inner workings of a festival environment”, but were often assigned to more menial customer service positions.

3. SFX/Robert Sillerman

Robert Sillerman started the business that was bought by Clear Channel and then spun out as Live Nation, by acquiring events, packaging them up for re-sale to a bigger corporation.

In 2012 the New York Times ran a story on Sillerman, with the headline Mogul To Increase Bets On Electronic Dance Music

Sillerman2Robert F. X. Sillerman, the media executive who transformed the live music business in the 1990s by combining regional concert promoters into the nationwide powerhouse that became Live Nation, has returned to the business with the first of what he expects will be a string of investments in electronic dance music, the industry’s latest trend.

Echoing his strategy in the concert business, Mr. Sillerman is pursuing independent companies that put on dance festivals, D.J. parties and other events where the crowds might range from a few hundred people to tens of thousands. He said in an interview on Monday that his first acquisition was Disco Productions, a Louisiana company that was founded by a rave promoter, Donnie Estopinal, and puts on events throughout the country.

Mr. Sillerman, 64, said that in addition to that deal he was in negotiations with up to 50 other companies, and had tentative agreements with about 15 of them. He declined to disclose terms of the Disco Productions deal, but said that he expected his new company — which is called SFX Entertainment, reviving the name of his earlier concert business — to spend $1 billion on acquisitions within a year, and that he wanted to take it public this summer.

The plan for SFX, Mr. Sillerman said, is still being formulated but will involve using the Internet to connect fans of dance music. If his strategies from the 1990s are a guide, he might also want to deliver this aggregated audience to major advertisers and marketers.

“There’s a wave of interest in attending concerts that have less to do with the specific music and more to do with the experience attached to the music,” he said, referring to the immersive appeal of many large-scale dance events. “Our thought is that the experience of attending an individual event can be perpetuated and made better by connecting the people, not just when they’re consuming the entertainment but when they’re away from it.”

Perpetuating the experience when they’re away from the festival…sound familiar?

Sillerman’s SFX acquired popular DJ site, and shut down their San Francisco office in a “bloodbath“. Last year they were in a bidding war against LiveNation for Insomniac Productions, who put on Electric Daisy Carnival. Despite SFX offering $100 million, Live Nation ended up with 50% of Insomniac for $50 million. Sillerman would be looking for a similar scale event that he could buy for his $100 million, an asset of equivalent quality to Insomniac.

SFX also bought a 75% stake in ID & T. ID & T are internationally known for their massive EDM events, including Tomorrowland, Sensation, and Mysteryland. Post acquisition, SFX announced the first TomorrowWorld in Georgia and the U.S. debut of Mysteryland in Bethel Woods, the site of Woodstock ’69.

[Update 9/15/14 10:28am] See comments – reader CW has further details:

Sillerman offered $100MM for BM three and a half years ago and was shut down with a stout NO THANKS.

Another interesting note… One of the guys behind Robot Heart just sold/merged his mercenary company into XO (Formerly Black Water). He is now the CEO of XO, the largest mercenary company in the world.

[Update 9/17/14  10:58pm]

This is a Playa rumor, confirmed not to be true. Robot Heart is a non-profit. There was no booing of Diplo and Skrillex either.

Another reader has speculated that an acquisition could explain why Harley Dubois is still working there after resigning in 2008.

4. Clear Channel, Bob Pittman

pittman dhome

Pittman, L, in front of a Spider Dhome at Burning Man 2014

Pittman’s Clear Channel was giving media interviews from the Playa this year, launching a technology he is pioneering and selling in a high end Plug-n-Play camp. His inflatable Dhomes will be rented for $5-10k per week. Before being Chairman and CEO of Clear Channel, Pittman ran AOL Time Warner, Century 21 Real Estate, and MTV.

Clear Channel and Live Nation used to be the same company before splitting. Their interest in Burning Man could be similar. Like me, Pittman believes that magic has a place in business:

“Someone told me early on when you are trying to solve a problem it’s the mix of math and magic. Understanding the problem, the analytical and then you need to have the creativity, you got to have the first of a magical ideal to solve the problem and I think that is what creativity is.”

The CEO of Clear Channel, which owns 850 radio stations, told The Hollywood Reporter last year that he enjoys the event because, “One of the problems of aging if you’re a creative person is that you tend to narrow your world. It opens my eyes to possibilities.”

From the Hollywood Reporter (2013):

It’s not every day that the CEO of a leading entertainment company turns off his smartphone, puts away the iPad and flies himself to get lost in the Nevada desert for a weekend. But that’s precisely what Clear Channel’s Bob Pittman did on a recent Friday as he left his office at New York’s 75 Rockefeller Plaza and piloted his own Falcon 900 jet to Burning Man — for the 10th straight year.

“I find Burning Man to be so innovative,” he says. “One of the problems of aging if you’re a creative person is that you tend to narrow your world. It opens my eyes to possibilities.”

…Pittman’s eclectic experiences make him the right fit for Clear Channel’s diverse range of offerings, including its top priority, iHeartRadio. Since 2008, the audio service and app, which allows its more than 30 million users to listen to any Clear Channel station in the country, has seen a successful push into nonterrestrial areas at a time when traditional radio is being threatened by the likes of Pandora, Spotify and iTunes.

Burning Man has had radio stations for more than 20 years, set up by former USAF intelligence officer and BMOrg director of propaganda Stuart Mangrum. This year, BMOrg announced that they had partnered with Clear Channel’s “top priority”, iHeartRadio.

5. Elon Musk

Elon MuskElon has made no secret of his love for Burning Man. Rather, he’s shouting it from the rooftops. In response to Beavis and Butthead founder Mike Judge’s new show Silicon Valley, Elon said Judge should go to Burning Man before he judged: Burning Man IS Silicon Valley.

Recently Elon announced that he will be building Tesla’s Gigafactory at the World’s Largest Industrial Park in Reno/Sparks. This may create jobs in the area for Burners with fabrication and design skills, or lower-level factory workers. Nevada allows Lithium mining, which will be useful for the battery factory.

From the Reno Gazette-Journal:

The tax incentive package assembled by Gov. Brian Sandoval to woo Tesla’s gigafactory is unprecedented in size and scope for the state of Nevada and is one of the largest in the country.

The overall value to Tesla is estimated to be $1.25 billion over 20 years — a figure that is more than double the $500 million package CEO Elon Musk said would be required to draw the company.

If the deal is approved by the Nevada Legislature, Tesla will operate in the state essentially tax free for 10 years.

tesla-reno-gigafactory-site-1-KTNV-Channel-13In exchange, the company must invest a minimum of $3.5 billion in manufacturing equipment and real property in the state—a threshold that is much lower than the $10 billion state officials expect the company to invest in Nevada over the next two decades.

The economic development officials who assembled the tax incentive package argue the massive size of the abatement is justified by the scope of the gigafactory project, which is one of the largest economic development deals in the country.

“What this can do for the region… It will allow every under employed person to reach full employment,” said Sandoval’s economic development director Steve Hill. “It will lift up everyone in the region. Property values will go up. The prosperity of the region will be materially changed.”

rendering-of-tesla-battery-gigafactory-outside-reno-nevada-sep-2014_100479365_mEconomic development officials anticipate the gigafactory—a three-story behemoth with more than 5 million square feet of manufacturing space—will generate a $100 billion economic impact over 20 years.

“To put that into perspective, that is more than 3 percent of the state’s GDP. It is more than 20 percent of the region’s economic output,” Hill said.

The factory would employ 6,500 people with an average wage about $25 an hour. Indirect jobs created could reach 22,000—a number equivalent to 2 percent of the state’s entire work force and 11 percent of the region’s workforce.

But the tax breaks the company would receive with the Legislature’s blessing are also staggering. The total package is 13 times larger than the state’s previous record-breaking $89 million for Apple.

According to USA Today, Elon’s partner in the deal also owns the famous Mustang Ranch brothel.

there are two ways to look at Lance Gilman of Storey County, Nev., the businessman whose industrial center is set to house Tesla’s massive Gigafactory.

To some, he is a major player when it comes to economic development in Nevada, a state that is still clawing its way out of a recession. To others, Gilman is also seen as a flesh peddler — he’s owner of the famous Mustang Ranch brothel, legally operated in Storey County just east of Reno.

Gilman is the principal and director of the Tahoe-Reno Industrial Center, billed as the largest industrial park in the world. As Storey County Manager Pat Whitten put it, Gilman is “the lead economic engine for Northern Nevada.”

Besides Tesla, he’s lured major companies to his park, which has become a cash cow of tiny Storey County. The park is located just outside the county limits of the Reno-Sparks metropolitan area and includes companies such as Kal-Kan, Wal-Mart, Dell Computers and Toys R Us. The industrial park is next to coast-to-coast interstate highway and rail systems, so it sells itself. Yet Gilman closes the deals.

He is also an integral part of the negotiations to bring Tesla Motors’ $5 billion Gigifactory project to the industrial park he represents.

Meanwhile, Gilman got into the brothel business about a decade ago with his Wild Horse Canyon Ranch brothel. He later bought the Mustang Ranch, which was previously owned by the notorious Joe Conforte — who escaped to Brazil to avoid federal prosecution for tax evasion.

When the Mustang re-opened under Gilman’s ownership in 2007, Conforte appeared via live video feed at a grand opening celebration to give a few words and pass the mantle off to Gilman.

When Senate Majority Leader Harry Reid told the Nevada Legislature in 2011 it was time to ban legal prostitution in Nevada, he did not mention Gilman by name, but it was apparent who he was speaking about.

Owning Burning Man seems like a distraction for a guy who creates Hyperloops in his spare time. Elon already has the world’s attention. Maybe he wants to Burn in space.

6. Black Rock’s Childs

A contender from the name alone. BlackRock was founded in 1988 as a division of BlackStone, before Burning Man went out to the BlackRock Desert, but just after the event had started.  In 1992, after Burning Man had relocated to the Black Rock Desert, it changed its name from Blackstone Financial Management to BlackRock. It is now the world’s largest asset manager, and has been called “the most influential financial institution in the world”. From The Economist, the Monolith and the Markets:

BlackRock…is the world’s biggest investor. Founded in 1988, it has $4.1 trillion in assets under management, making it bigger than any bank, insurance company, government fund or rival asset-management firm. It single-handedly manages almost as much money as all the world’s private-equity and hedge funds. Though its holdings are mostly equities—it is the biggest shareholder in half of the world’s 30 largest companies—it also holds bonds, commodities, hedge funds, property and just about anything anyone would ever want to invest in 


Billionaire Burner David de Rothschild

With $4.59 trillion under management, $100 million or so for Burning Man would be nothing to them. Black Rock and Black Stone are gigantic investment companies that have been connected to the trillionaire Rockefellers and Rothschilds. Both families have members who attend Burning Man and hang out with the Founders at First Camp. Burning Man Project Director Rae Richman was working for them, before moving to AirBnB. The Rockefellers have recently been co-investing alongside TPG, who just put about half a billion into AirBnB. Burning Man Founder Michael Mikel got his Silicon Valley start working for a Rockefeller company, Fairchild Semiconductor.

I met one of the Rockefellers last year at a charity event, where we shared a table with BMOrg workers who were all very chummy with him. I also previously met Justin Rockefeller, also a Burner. David de Rothschild “Plastic Jesus” is proud to tell the press about his Burning Man visits.

If you owned half of the world’s biggest companies, many of which employ Burners in key roles, why wouldn’t you want to own the coolest thing in the world too?

The two mighty families recently joined forces:

“Rothschild  “is to buy a 37 per cent stake in the Rockefeller’s wealth advisory and asset management group for an undisclosed sum, giving Lord Rothschild’s London-listed trust a much sought-after foothold in the US.”

The Financial Times states that the transnational, transatlantic union “brings together David Rockefeller, 96, and Lord Rothschild, 76 – two family patriarchs whose personal relationship spans five decades.”

“The Rockefeller group traces its roots back to 1882 when John D. Rockefeller established one of the world’s first family offices dedicated to investing his wealth. It has since developed into a provider of wealth and asset management services to other families, foundations and institutions. It is majority-owned by the 19th century oil magnate’s family and has $34bn of assets under administration.”

The founder of Blackstone, which spawned BlackRock, is also the Chairman of David Rockefeller’s Trilateral Commission, and a former member of the same Skull and Bones secret society that Presidents George Bush Sr and Jr, and Secretary of State and Presidential Candidate John Kerry were part of. From

Peter G. Peterson, the cofounder of the Blackstone Group, is the Chairman Emeritus of the Council on Foreign Relations, as well as the former Chairman of the Federal Reserve Bank of New York prior to Timothy Geithner. 6  He is also the founder and chairman of the Peterson Institute for International Economics, a globalist think tank that is financially supported by David Rockefeller and Maurice Greenberg’s Starr Foundation. 7  C. Fred Bergsten, the Director of the Peterson Institute for International Economics, is a North American Steering Committee member of the Trilateral Commission; David Walker, President and CEO of the Peter G. Peterson Foundation in New York is also a Trilateral commission member.8  Both Peter G. Peterson9and Timothy Geithner10 are former Trilateral Commission members.  James Dimon, Timothy Geithner, and Stephen A. Schwarzman are all members of the Council on Foreign Relations.  James Dimon is also a Class A director of the Federal Reserve Bank of New York. Mr. Schwarzman was a also member of the Skull and Bones society at Yale University.111213

From Wikipedia:

Members of the Rockefeller family into the fourth generation (especially the prominent banker and philanthropist David Rockefeller, who is the present family patriarch) have been heavily involved in international politics, and have donated money to, established or been involved in the following major international institutions:

The Rockefeller and Rothschild families represent the top of the pyramid of the Illuminati. If the Illuminati were just a conspiracy theory, then someone should’ve told George Washington. In 1798 he said:

“It was not my intention to doubt that, the Doctrines of the Illuminati, and principles of Jacobinism had not spread in the United States. On the contrary, no one is more truly satisfied of this fact than I am.”

They were founded in 1776, as a response from old European banking families to the American Declaration of Independence. Their goal is a New World Order. The United Nations, which spun out of Bohemian Grove and the Presidio military base, is one of their instruments for achieving that goal.

Illuminati have had a strong interest in the occult Ancient Mysteries that Burning Man is based on, for centuries. The black magick side of the event – the world’s largest Pagan ritual – could be very attractive to these people.

the Rothschild Opus One winery in Napa looks a little like the BRC layout. Mrs Rothschild recently passed away there, on the night of the big earthquake

the Rothschild-owned Opus One winery in Napa is shaped like the Freemasons Square and Compass symbol. It also looks a little like the BRC layout. Mrs Rothschild recently passed away there, just before the big earthquake hit

The financial potential of Burning Man would be of no interest to them, but the network of thought leaders “washing their own brains” in the Cult of Burning Man could be very useful indeed. Burning Man would be a toy for someone in these families, like purchasing a painting or a classic car. The database of increasingly detailed profiles on Burners could be demographic gold, many of the world’s movers and shakers and creators in one place at once time. Ready to be influenced, by whatever messaging the New World Order requires them to receive.

the man pentagram curt


7. Google

Google have made no secret of their deep ties to Burning Man. They were the first company to commercially exploit the event, when they used the Burning Man logo to advertise their search engine shortly after they launched, in 1998. They commercially exploited it again, prototyping their Google Maps and Glass technologies on the Playa. Their YouTube division sells advertising on videos filmed at Burning Man, so Google are actively monetizing Burning Man every second.

google doodleSome of the technology behind Google came via Interval Research, a thinktank in Palo Alto funded by Paul Allen, the guy who started Microsoft with Bill Gates. In 1994, Burning Man Project Director Leo Villareal was an intern there, when he first went to Burning Man – at the time, being promoted as the physical manifestation of cyberspace.

Google spun out of Stanford, and was initially financed by the CTO of Sun Microsystems – a hardware and software company  which also spun out of Stanford (and is now part of Oracle). Stanford Professor Fred Turner has written about the way Silicon Valley’s culture has been shaped by the military, as well as how Google’s culture has been shaped by Burning Man. He has hailed Burning Man as a new frontier for Cultural Creatives, and a model that corporations should follow for cross-disciplinary collaboration in content farms. So there is an academic justification for Google and Burning Man being linked. Recently, Google founder Larry Page said he wished he had more “free experimentation zones” like Burning Man, where they could trial new technologies without having to release it everywhere at once. Some of the art cars are now apparently self-driving.

Larry Harvey has compared Burning Man’s culture of Gifting and Civic Responsibility, with Google’s policy of giving employees 20% of their time to work on pet projects – something that seems custom made for Burning Man art projects.

The Google founders recently threw their own camping event, an elite conference in Sicily called The Camp. They could have bought Burning Man at any time in the last 10 years. Maybe they did…

8. Facebook.

Facebook's "Illuminati" Hoodie

Facebook’s “Illuminati” Hoodie

We know that Facebook founders Mark Zuckerberg, Dustin Moskovitz, and the Winklevoss twins are all Burners, as are many other Facebook employees. Zuckerberg helicoptered in for 24 hours and handed out grilled cheese sandwiches. Billionaire Burner Moskovitz penned a blog post in defense of the 1%-ers at Burning Man. From Medium:

I’m sure many of you have come across the ongoing debate that is heating up right now around the idea of wealthy individuals paying to have a provided experience at Burning Man. There have been some great write-ups on the topic on both sides, but I wanted to offer my personal experience since I haven’t seen much representation yet by “the 1%” themselves. Last week was my 5th year on the playa, and my feelings on the subject have radically changed as my relationship with the festival and the community has deepened. I’ve gone from feeling like an outsider to becoming a judgmental veteran and back again, more than a few times (sometimes in the same week). Nearly every day, I am reminded of the feeling that I’m on the wrong side of a never-ending class war that sadly divides us, but I’ve gained a lot of perspective and acceptance thanks to specific experiences related to being a burner. And I’m still learning, no matter how many times I think I’ve reached the end

Billionaire Burner Moskovitz at Burning Man 2013. He is to the left, clinging on to the structure with his shirt off

Billionaire Burner Moskovitz at Burning Man 2013. I think that’s him to the left, clinging on to the structure with his shirt off

He thinks the influx of VCs to the event is going to help save the world:

It includes a reference to Mark Zuckerberg “helicoptering in to serve grilled cheeses.” I’ll go ahead and confirm the rumor, since it’s clearly out there now anyway. The implication in the article is that he paid into a turnkey experience, but I know he was a guest in the camp I built and no money changed hands. Along with its other inhabitants, he helped pitch his own tent. I wanted him to experience the city and to experience gifting because I thought it would make him grow as a person and the world better off as a result; I believe that’s exactly what happened, however marginally (he was already a pretty great person). I’ve seen this occur countless times. Burning Man is a direct contributor to Cari’s and my decision to start Good Ventures, and to my Asana co-founder Justin’s realization that all the companies in the world are really part of One Project. I know many of the entrepreneur invaders and, without exception, they come back from their first year with a decreased interest in zero-sum competition and a deep appreciation of the fully connected and mutually supportive community. When I hear about anyone going for the first time, my immediate thought is “that is so great for them” and when they are a person who has pooled power or capital around them, it is usually followed by “that is so great for the world.”

Moskovitz and the Winklevi settled their beefs on the Playa, with hugs.

Tyler Winklevoss at Burning Man

Tyler Winklevoss at Burning Man

In spite of our tangled history I had never actually met them,” he wrote on a blog. “We only communicated through lawyers. These guys are among the only people on earth I might describe as real antagonists in my life or even enemies, but on playa my first instinct was that I quite obviously needed to introduce myself and start with hugs.

“They had just arrived so I wasn’t sure how they’d react, but they were very gracious at the time and I knew they’d understand more deeply by the time they left.

“Almost immediately when I got back, I had a Facebook friend request from Tyler and we started a thread mutually extolling the virtues of the festival. In no uncertain terms, he described a spiritual experience.”

He added: “I had created all kinds of dark fantasies about how meeting them would go (Tyler assures me it would have been cordial regardless,) but on playa it was laughably clear. There, we were all part of the same community. We were always part of the same community.”

Burning Man could be an amusing plaything for these Billionaire Burners, but they already own the coolest thing in the world. They know where all the parties are, and who’s on the guest list.  When you have a billion Likes, what do you need a bunch of trippers in the desert for?

9. Jim Tananbaum/Foresight Capital

jim-tananbaumforesite-capital-304xx283-424-23-0 (1)Burning Man’s latest director and Commodity Camping Caravancicler. Jim’s investment company is flush with cash, having recently raised $400 million for his latest healthcare fund. He’s looking for deals to do. Maybe he’s doing this one. He’s definitely got blood on his hands in terms of looking at the Playa as a thing that can be monetized. Defenders of his behavior online are few, but one comment made was that he is so rich, that any profit he could make from Burning Man is insignificant. Personally, even if that were true, I don’t think that’s much of a justification for what happened at his commodification camp.

A deal-maker like “JT” might see the potential in scrubbing BMOrg up into a real company, and then selling it back to the Burners who created it via an IPO.

He also could have been brought in as part of a broader deal team. He seems like the kind of guy you send into a company to get a big deal done…if you’re a pro. Or someone you want on your side advising you, if you’re not.

Another Burning Man Project Director, Jennifer Raiser, also has a healthcare background:

Previously, Jennifer was CEO of Raiser Senior Services, a full-service provider of luxury retirement in the Bay Area, combining health care, dining, and long-term care. She is the co-author of Designing Retirement Communities for the Future, John Wiley and Sons. Her previous experience includes marketing with Procter and Gamble and BBDO/Omnicom Advertising, and management consulting with Fortune 500 corporations.

I still can see no real connection between health care, senior care, and Burning Man.

10. Intelligence

For a really interesting look at the role Intelligence has played in the Arts, I highly recommend Miles Mathis’ short essay “From Theosophy to the Beat Generation – or How Even the Occult Was Disguised”.

The UK’s Independent newspaper in 1995 said Modern Art Was A CIA Weapon:

Because of the Cultural Cold War and The Mighty Wurlitzer, Intelligence is always a possibility. They have plenty of money. Billionaire Burner Jeff Bezos just did a $600 million deal with the CIA. The Burners at the helm of Facebook and Google have made millions of dollars from deals with the NSA. Oracle founder Larry Ellison’s kids are Burners, that was a CIA project before it was even a company. There are all manner of Alphabet Agencies out there on the Playa already. They already have all the data, all kinds of satellite and thermal imagery and technology that can see through walls. Burning Man right now fuels big budgets for the BLM and local cops, who can have shiny new trucks and all the latest hardware. Why mess with something that’s working? The Man is all over Burning Man.


something for everyone, honey…

Intelligence don’t need to buy Burning Man, unless there is some strategic value for them in being able to influence its operations more directly. Like, disseminating propaganda to Burners who have washed their own brains, and taken hallucinogenic drugs to improve their suggestibility. Another possibility would be the “honey trap”, a classic intelligence technique that would be ridiculously easy to pull off at Burning Man. Basically, you meet a hot girl and think she’s interested in you. Really, she’s a spy, who may try to rob you, set you up, blackmail you, or introduce you to others who will then do that. This “oldest trick in the book” is most likely why Julian Assange is holed up in the Ecuadorian Embassy in London right now. Intelligence could use Burning Man to inject people into social groups for the purposes of espionage, influence, addiction, or extortion. Another use could be detecting and then eliminating rival cartels. They know who the Burners are from social networks and phone metadata, it would be an easy next step to work out who is supplying the drugs to them. Yet we never hear about any big busts…

Perhaps Burning Man is not for sale, and this is all just Idol speculation. Perhaps I’m reading too much into the massive investment in lawyers and accountants, the complex corporate structure, the promotion of gentrification, and Burning Man’s board changes not being announced. Maybe it’s just pure coincidence that they put a guy from QVC on, and the same company that owns QVC owns Live Nation. Maybe it’s just coincidence that the Rockefeller employee who was on the Board shifted to AirBnB, and so did one of the other Burning Man Directors, and then AirBnB had Burning Man listings this year. Maybe it’s all One Big Farce. An ironic prank, with Burners as the victims.

It does not change the FACT that the Founders are selling up – if not to someone else, then at the very least to themselves, via the non-profit which will buy Burning Man’s intangible assets back from Decommodification LLC in a couple years. They’re bringing in new people and changing the way the event is run, taking it in a new strategic direction of some sort. The Festival is evolving, and the event in the desert is looking less significant to the organization’s future aspirations. This is the big retirement package they’ve made for themselves, the nest egg they’ve been able to create from 30 years of building Black Rock City. What of the workers, though? DPW and the Sherpas and the tens of thousands of volunteers? Where is the pension plan for them? Are they planned to be part of the “century of legacy?”

We will look at this in Part III.

(Kiss) (ASS) It’s A Big Farce

clown burning manIt occurred to me that this sign-stealing incident, publicized by its author on various Burning Man facebook groups, happened after BMOrg announced before the Burn that because sign theft was so prevalent, Burners should treat signs as art and decorate them to jazz up their neighborhoods.

The name of the sign stealing-tackling project? ASS

The name of the now-famous tackled sign stealing prankster? David KISS

Kiss-Ass. On K Street.

Get it? Surely that’s way too much of a coincidence to be totally unrelated. Project ASS, my ass.

or, perhaps, God is a Burner, and this is His way of responding to those premature rumors about His death that were posted at

On 8/8/14 BMOrg spokeperson Will Chase said:

8thAndHeartSometimes, when the citizens of Black Rock City are confronted with a challenge, they turn it into an art project. This, ladies and gentlemen, is one of those times.

The street signs that adorn every corner of BRC are not only beautiful, they’re functional. Not only are they functional, they are critical to public safety. When that ambulance is looking to find YOU, they need to know what street they’re on. SO DON’T REMOVE STREET SIGNS!

Now, despite what we say, we know it’ll happen anyway. So let’s solve this with an art project! Here’s how …

Adopt a street corner in your neighborhood, and augment the street sign with aesthetically pleasing, informative signs of your own making!

We’re calling this the Adopt a Street Sign (ASS) project, because we’re 12-years old.

Radical Self-Expression, meet Communal Effort. BOOM. Make babies.

Of course, no-one could have anticipated that if you tell 70,000 anarchists “DON’T REMOVE STREET SIGNS”, that some of them would disobey.


another thief bragging on social media stole this

another thief bragging on social media stole this. Coming soon? Bike theft selfies



The cross-referencing aspiring DJ is happy to promote his upcoming gigs with Christ at I mean, really? Another coincidence? I would dismiss this as being not a real figure, except there is a David Kiss on our Facebook group trying to defend his sign-adopting actions by attacking us and dismissing the economic value of the sign.

The street prank has been publicly endorsed by “Founder” Peter Hirshberg as a “Cacophony-like prank” that I just didn’t get. It seems I’m far from the only one who doesn’t find theft from fellow Burners funny, whether it’s signs, bikes, or a beer from a cooler.

The self-publicization of this act by the prankster at this time is a convenient distraction away from the connection between plug-n-play camping and the non-profit Burning Man Project’s Board of Directors, some of whom appear to have financial interests in these types of camps. The story broke when Kiss published his Project ASS art piece antics on Facebook on Friday 9/5/14 at 2:02pm. The story about Jim Tananbaum broke on Facebook the night before, at 6:17pm in a smaller group and then was repeated at 7:37pm on the Burning Man unofficial group.

The choice of Star Star is interesting, since they seem to have had a lot to offer the Playa in comparison to others. There are rumors going on about an A-list hollywood actor being the money behind the camp, a gift to his campmates because he picked up the tab. I see nothing wrong with anything Star Star did in this story.

In a way, isn’t this whole “incident”  serving the purposes to promote star-star as the model for others to follow, and continue the discussion about Plug-n-Play camps which is proving so popular in the mainstream media? When we investigate this plug-n-play camp, we find performances being gifted and Burnerly behavior of discussion with the marauding vandal over Principles  – there are good guidelines in the story for how plug-n-players should behave when confronted with louts like this.

It promotes pranking and it promotes plug-n-play – while pretending to protest against it, it’s really just continuing the conversation about it. That’s the way it works with these pranks, irony or not, your attention is directed to a particular issue of the prankster’s choice. It encourages Burners to take out any frustrations they have with the governance of the city on each other, not BMOrg. It downplays the growing problem of theft as just another type of  art. Kiss’s actions and ASS’s purpose appear to be the same. Kiss-ASS united.

Where do you draw the line between prank, irony, satire, snark…and civilized behavior? BMOrg, it seems, is happy to say “stealing is going to happen, adopt your own, let’s turn it into art”.

For some time, I have been considering another potential motive behind the OMGSTEP and all the other seemingly bizarre decisions BMOrg makes with the ticketing and treatment of Veterans. Something more than just money.

What if this is all a prank to them? One big farce? With us as the patsies, set up in the petri dish for their amusement? “Let’s come up with a new rule, and see how they respond! It’s art! It’s pranking! We never said don’t be evil, in fact we launched this thing with Hellco and bought souls with contracts!” The more shit they can put on the community to make their burn worse, the more complaining there is about it on social media, the more suffering they can create – the more amusing it is to the Creators with the Power To Make Suffering. They sit in First Camp and network with 1%ers who paid $650 for tickets on the sly, who flew in on private planes and scooted over on Segways. They laugh at the unconnected Burners who spent the year in the STEP queue hoping for a chance to go, only to have tickets yanked out from the queue at the last minute for no apparent reason. They laugh at the Burnier-Than-Thous who refuse to buy tickets on the aftermarket and lecture others about it, out of some misguided sense of loyalty. “Ha ha, look at these Burners on Facebook trying to stop scalping, when we the borg are sending out emails trying to sell tickets above face value! In the name of charity, of course.”

In 2014 it was Sherpa Camps, for 2015 it looks like the next target may be Sound Camps – who according to BRC Weekly are going to be banned from posting DJ lineups.