Commodifying Decommodification

A guest post from our reader Pantsless Santa. It’s an eye-opener! The desire of these people to laugh at the very principles they created, and told us we had to live by, seems to know no bounds.

image: RK Richardson/Flickr (Creative Commons)

image: RK Richardson/Flickr (Creative Commons)


By Pantsless Santa:
This belongs in the totally effin’ hilarious category more than anything else:
Decommodification LLC is actually trying to register the word “decommodification” as a trademark itself, and they’re doing it in the most hypocritical and illogical way possible.
Trademark registrations and applications are all public record. If you search for “Decommodification LLC” on the Patent and Trademark Office’s search system, “TESS,” you can see all of the trademarks that that the LLC owns and has applied for.
There are the usual suspects “Burning Man,” “Decompression,” and “Black Rock City.”
Flambe Lounge,” which dates back to 2003, is probably some old business idea that never panned out.
Burning Man Brew” was originally registered by a brewer and later purchased (I suspect) by the LLC, likely because it would have been more expensive to fight over it in court – nothing indicates that the BMOrg intends to get into the speciality beer business.
Black Rock Gazette” is registered by the BMOrg (Black Rock City LLC). Nothing is currently registered by Larry, Michael, or Marian.
Finally, the LLC has applied to register “Decommodification.”
I’ll stop for a minute here to explain a couple of important things about trademarks. Trademarks are very different than copyrights. You can’t simply pick out a word or phrase or logo (a “mark”) and get the rights to it.
To oversimplify greatly, you can’t register or protect a mark unless it’s associated with a particular good or service (defined broadly), and has actually been used publicly to promote or sell the thing it’s associated with. That last part is called “use in commerce.” People often get tripped up over “use in commerce,” because in normal human language it looks like it means the same thing as “used commercially.” It doesn’t. It’s a legal term of art meaning something like “used to promote or sell any type of good or service for any reason whether or not for profit.” This keeps companies from simply registering all of the words they think that they or their competitors might use and squatting on them. They can only register marks they’re actually using.
To oversimplify again, you can only protect or register a mark in order to keep people from using your name (or brand or logo) on their products in a way that might fool consumers.
So, Decommodification LLC applied to register the mark “Decommodification.”
Thinking back to the above, you might ask yourself: “What the hell good or service could Larry & Co. POSSIBLY plan to use this for?” Well, they put it right in the application: “Commercial administration of the licensing and sublicensing of intellectual property by others.”
Now, before anybody (*cough*) gets started with grand theories about what the LLC might be planning with this, I want to share my opinion that absolutely nothing sinister or underhanded is going on here. “Commercial” is still being used as a term of art as above, and the rest of the sentence simply describes exactly what the LLC does. In other words, the actual purpose of this trademark application is to prevent somebody else from opening up their own Decommodification LLC or Decommodification Inc. or Decommodification Gmbh that does the same thing as this one.
This trademark has a very narrow reach. Remember, a trademark must be associated with a particular good or service. This wouldn’t stop any of us from calling our toilet-removal businesses “Pantsless Santa’s De-Commodeification” or whatever. So why bother bringing it up in the first place? Like I said above, it’s effin’ hilarious! To spell it out:
Larry Harvey & Co. are attempting to define the word “Decommodification” as “Commodifying intellectual property.”
Decommodification LLC filed their application for “Decommodification” on March 26, 2012. The application is still being processed because the LLC has not, even after multiple extensions, been able to provide evidence that they have actually used the word “Decommodification” in “commerce.”
Honestly, there is no reason for them to actually register “Decommodification.” Who else in the world would ever create an intellectual property licensing company by that name? The only reason anybody might do that is to poke fun at the BMOrg/Decommodification LLC: and a trademark does not protect you against parody.
You can check the history and status of the trademark application here:
Pantsless Santa, Esq.
General Counsel
Portland Cacophony Society

What Happened To This Guy?

This video was uploaded to YouTube in December 2006, but it appears to have been filmed in Sonoma in January 2004 as part of a Katy Byrne community event “Returning Freedom and Power to the People”. It’s interesting to see the change in thinking about Decommodification from a decade ago (when it was a cherished ideal of the community, not even yet one of the 10 Principles) to today (when it’s a private, for-profit company that earns royalties and sues charities).


Relationship therapist Katy Byrne has produced dozens of television and radio programs dedicated to the art of conversation as a path to individual and world peace. Many guests have felt that Katy’s style of interviewing brings out their most profound and enjoyable conversations

The Tin Principles: An Alternate Viewpoint

I just came across this classic comment from Tron, from February this year. They are commenting on the post “A Few Ground Rules For Talking About the 10 Principles” at


1. RADICAL INCLUSION: Anyone can buy a ticket and attend the event. While the stranger may be ‘respected’, that doesn’t mean you’re invited to the private parties or any parties for that matter. If you don’t look right, don’t act right, and don’t know someone who knows someone, bugger off.

2011_08_29_BurningMan_e_59652. GIFTING: Make about 50-100 trinkets to give out to people who don’t harsh your vibe. It’s best to make necklaces because most people don’t have pockets to put your little thing into. The more of these little gifts you have hanging on your body by the end of the week, the cooler you are perceived to be by the newbs (which might get your laid), but everyone else thinks you look like a dork. And handing off illegal drugs as a gift without telling the recipient what’s in your hand can get your new best friend arrested (you too).

3. DECOMMODIFICATION: Only people with a email address are allowed to make money off the wide-eyed wonderment of the citizens, and participate in the many black market exchanges happening on the playa. Yes, Suzy, cash is readily exchanged on the playa, but unless you’ve recently had sex with someone pulling a salary from the Borg, don’t even think about it.

4. RADICAL SELF-RELIANCE: Don’t become a burden on the infrastructure. Take care of your shit. Don’t go around asking people for a ride back to San Francisco on Sunday morning. Stop asking for meat and cheese from strangers. Stop alarming people that you must have been roofied because you can’t remember what happened last night after having 15 drinks and a bottle of wine.

5. RADICAL SELF-EXPRESSION: Do whatever you want, just don’t touch people. Don’t ask people if you can hug them, they only say yes to be polite. If your body looks like a train wreck, clothing is the best option because people are eating.

6. COMMUNAL EFFORT: Build something or help build something and call it, ‘art’. It doesn’t have to be good, it just needs to keep you busy and out of real trouble so no one has to deal with your problems.

7. CIVIC RESPONSIBILITY: If you bring sparkle ponies out there – they’re YOUR problem. If you lead a camp, find out which members have severe personality disorders BEFORE you leave to the playa.

8. LEAVING NO TRACE: Clean up your shit. But don’t concern yourself with the huge carbon footprint the event leaves behind on this once pristine ancient lakebed (the damage has already been done, plus no one cares).

9. PARTICIPATION: This doesn’t mean, ‘don’t spectate’. This means the highest and best activity you can perform on the playa is in service to the infrastructure in the form of volunteerism. The harder you work and the more you sacrifice in service to the business, the more cool-points you will be awarded. These cool-points can be exchanged for tiers of enlightenment. Extra cool-points are handed out if you are injured on the job, but you still will not be paid. And don’t ask.

10. IMMEDIACY: No one knows what this means. If someone cites this principle to you, run away. This is how they get newbs to do the shit work.

Naked Capitalism Bursts the Bubble


A great story from Naked Capitalism by Lambert Strether:

Has the Burning Man Bubble Burst?

It’s worth reading in its entirety, they’ve broken down the Tin Principles. Even if you don’t agree with their interpretation, they bring up some great things to think about:

So what to make of it all? Of course, the About page’s claim that “To truly understand this event, one must participate” is silly; that’s like saying that to understand Napoleon’s march on Moscow, you have to have been a member of the Grand Armée. In fact, people with the advantages of time and distance from that event — historians, say — are probably better equipped to understand that event than participants, who necessarily had very partial and limited views. But we don’t have to argue about that; the About page gives us a perfectly valid method of “truly” understanding: The 10 Principles. So we can lay reports against the principles, and see how well they match. So here we go.

Full story here.

Some highlights from the comments:


Burning Man is, and has always been, a superficial, self-important load of crap.

Those Burning Man people have a sly sense of humour Lambert. Putting on their own upper class Festivel of the Outre on Labor Day Weekend. (Do the Sherpas get Monday off?)

Your assessment is spot on. What began as a counter-cultural event is now a main stream affair, nudity optional. In fact nudity is the only thing still tolerated outside the law. I chalk that up to the huge law enforcement presence–every local, state, and federal agency is more than adequately represented–who enjoy this distraction. The efficiency of this event in encouraging lawbreakers to congregate and pay large fines they can afford is not lost on the law enforcement hosts.

I knew the event turned a corner when everyone I knew who hated the radical idea of this event and the bizarre set that it attracted suddenly became participants buying and renting bigger and bigger motor home to shut out the elements–other people and the environment.
Yes, it is still a great spectacle and one worth experiencing, but it’s not pointing us in any direction for the future except endless amusement.

I’ve been three times, and the event is, in its entirety, a study in hypocrisy. I was bullied by the thuggish “rangers,” there is petty theft everywhere, the official law enforcement is constantly roving to collect on-the-spot fines, and the constant techno music and club drugs will sap your will to live. So many jaw-grinding e-heads stumbling around, and then the frat boys show up near the end to ogle boobies and catcall. If anything, it’s a concentration of white, privileged people flashing their peacock feathers at one another, and not much else. Interesting anthropologically, in any case.

How can the bubble burst on a venture that monetizes jumping the shark? Oh, let me see. It must have something to do with that “monetizes” term. And the bigger fool dynamic embodied in the term “jumping the shark”.

So far they have not run out of bigger fools with ever increasing amounts of money. When it turns into Davos in the Desert they might reach their limit.

It has now reached the phase of commercialized envy; it must end soon or the phase of commercialized nostalgia can never begin. The “I remember when….” stratification of oldies is already beginning

Walked into a Denny’s in Las Vegas one night and bumped into one of the organizers for Burning Man. This was back in 2004. After talking for awhile, he gave me a personal invitation to Burning Man. He invited me out there and told me to go there before it is ruined. By “ruined”, he meant exactly this. The rich were invading yet another space that the lower class made. They need their “cool” points

Is it possible for the “Ten Principles” of Burning Man to be more insufferably vapid and hypocritical, especially when laid against its transparently bogus claims of “radical inclusivity” and “self-sufficiency?”

So typical of the unmindful sense of privilege of the lumpen bourgeoisie – youthful, white sub-demographic – which will return from this resource-importing circle jerk/test market, to continue colonizing a handful of bubble-driven cities and resort Valhallas, while the rest of the country turns into Detroit or West Virginia…

The principles are contradictory. Radical self reliance is in conflict with reality and community building. No one is radically self reliant. A person who is not cared for as a baby and young child will not survive to have the illusion that he is self made.

Putting a large encampment with enormous amounts of vehicles and giant art projects is not leaving the desert pristine. It may look “pristine” afterwards to people who don’t look very hard but it is not pristine to the wildlife during the experience.

A community that keeps out the riff raff and has servants to do their work is not about sharing both work and play in common.

I think it is great that people with money use it for a creative purpose. But Burning man cannot achieve some of its better goals simply because it excludes so many people from its “community”. We desperately need a place of interaction between rich and poor. That is something our society rarely creates. Occupy did this in some places. It is that very creation that will best allow real creativity to flourish.

All the TEDs, the Hollyhocks etc. would benefit from a radical infusion of actual outsiders to the elite income class. Yet these events will not be transformative because they deny class divisions, participate in creating more of them, and thus exactly mirror what is wrong with our society.

It is hard to create fundamentally anarchic community in a fundamentally capitalist society but, still, there is a nostalgia for at least the illusion of freedom and I think Burning Man supplies that and I don’t see any problem with it–it’s still a sort of Club Med for vacationers with bad weather.

Anyway, what interests me is the vision of Burning Man and the fact they haven’t been able to create that vision. In fact, anarchic projects have to be, by definition, spontaneous not planned. Woodstock is the classic example and those that participated in it felt very liberated more than those who I’ve talked to who have gone to Burning Man. We are meant to function in a world that is more humane as per the guidelines of Burning Man but unless we change our values on the elemental level, i.e., that materialism and selfishness are not virtues but vices, we cannot do anything but create temporary theme parks that give us an illusion of liberation. At present Burning Man is no more in the service of human liberation than any other theme park and to expect it to be anything more is absurd. It is yet another temple to conspicuous consumption and status seeking.


What Dreams May Come – Part II: The Introduction

[Part I]

The people have spoken. And it’s as I predicted: most think there is room in the world for more than one Burning Man-style event.

So far in our poll, about three quarters are in favor of something new. A fifth think there can only ever be Burning Man in the world, and that’s it. Even the Regionals can never compete. For these people it’s capped at 70,000, so inevitably will become more exclusive. Every year, more Veterans can’t go, which this group sees as a good thing. A different group, only 4%, think the future is in the Regionals controlled by BMOrg. I think it would be fair to call that segment of our community the Kool Aid drinkers.

We’ll see what happens when more Burners return from the Playa, maybe they’ll go back through this blog and read this, and maybe they’ll vote differently. Somehow, though, I doubt it.

Burning Man is a festival of creativity first, and art second. Creativity could be MacGyvering a tool to solve a problem in the middle of nowhere. It could be figuring out a way to get that hot girl back to your tent. It could be working out how to get water when you run out and your survival is at stake.

Whatever form it takes, creativity thrives on freshness. And Burning Man is becoming stale. If it has jumped the shark, then we’re the shark.

And we’re swimming around a great big ocean, looking for more good times.

“Enough bashing Burning Man!”, cry the readers. “What are we going to do about it? Do you have a vision for something better, or can you only criticize others?”

Good question. So permit me this long answer, which is going to require several parts. It takes a few iterations before a vision becomes simple to explain. And this isn’t just about my vision – I want to hear your ideas too. If we create something together, what’s that going to look like?

I have put a lot of work into this blog in the last 2.5 years, and if it’s going to continue – go to the next level, even – then it’s going to take a lot more work. More than one person can do. I’m going to need allies, Burners and Camps and tribes that share a vision of trying something new. Of doing it better. We will risk failure, and the slings and arrows of outrageous fortune. The prize would be the preservation of the awesome bits of global Burner culture, and encouraging it to evolve in a direction to help the planet as well as ourselves.

Forget Leave No Trace – I want to Leave It Better.

If we’re to imagine something wonderful together, Burners, then it’s important to me that you understand where I’m coming from. If there’s a war between the inclusive Burners and the Burnier-Than-Thous, then I want to make it clear which side I’m on. It’s the side of the Burners. The rebels, the freaks, the cyberpunks, the nomads, the international adventurers. If you’re reading this blog now, then you’re probably not at Burning Man, and maybe some of you are interested. Or you’re back from Burning Man, which means you’re definitely interested.

Think of this as About Burners.Me, the Extended Edition.

Buckminster Fuller is a hero of mine. Up there with Tesla as one of the greatest scientists who ever lived. He once said:

“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
R. Buckminster Fuller

I have no interest in fighting Burning Man. They can do their thing, and we’ll keep writing about it. It’s definitely grown to become a big event on the annual Burner calendar, like a week-long Halloween. There is plenty of other time in the year for more things to go on in more places. As Burner culture spreads, the one event becomes less and less significant overall. 75% of Burners say there is room for something more. I think there’s a great deal of room.



This new space we’re dreaming up needs a name. To get started I’m going to call it Burnland. Think Disneyland, but a cool one for Burners, not the cheesy one for kids with its Mickey Mouse Club spewing out pop idols.

I see Burner culture as a movement. It’s a big, worldwide movement, bigger than me, bigger than you, bigger than Burning Man, bigger than all of us. It’s the future, manifesting into reality through art and music and imagination and inspiration. Through skill and connections, through access to capital and audience. Makers and designers and inventors and artists and promoters and performers.

The section of the movement I’m interested in for Burnland, is not the same as Burning Man’s demographic. Ours has members. If you’re in, you’re in – you’ve made that choice. You want to be a part of Burnland. Sure, you can invite your guests to come play with you, even if they’re not members. Some events are members only, some are open to the public. You can check it out casually, no strings attached. Just buy a temporary member ship, for a night or a week. You don’t have to be “acculturated” or “brainwashed” to attend. But no-one is part of “we” until they freely and explicitly choose to be.

Membership does not have to be unlimited, and open to all comers. There is no need for grand ambitions, or to take over the world. Let’s just try to make something awesome, something that is simple and appealing and scaleable. Something we can teach others to replicate in their home towns and also profit from. Something that the community can all benefit from together. Something that can give back and Leave It Better.

Burnland is something I’ve been envisioning for some time. I guess you could say it’s my Burning Man art project, the thing that I was inspired to dream of from the first time I went out to the Black Rock Desert. Even before that, my friends and I had been doing “raver camping” in bigger, badder deserts in the Australian Outback. Creating techno micro-villages for the weekend in the middle of nowhere, with solar panels and wi-fi. In my case, glamping – I had an off-road caravan with solar-power air conditioning, formerly used by a demolitions expert working for the mining companies. It had a bathroom, a shower, and a mirrored table like it was a suite at the Clift Hotel in San Francisco. I towed it with a 14-seater offroad mini-bus called an Oka. We could go anywhere, and we did.

If you ever get the chance, go to an Eclipse party. Many of the people on the Eclipse circuit (yes, there is one, just like there’s a festival circuit) go to Burning Man too. It’s a great time, and a magical event to experience with a crowd of 10,000+ people in the middle of nowhere.

Instead of an art car, I contracted an engineer to construct me a road-legal custom hot tub trailer. It had a gas heater and a generator which ran the whole camp as well as the pumps. We could go miles from anywhere, pump water in from a fresh mountain stream, and be partying outdoors gazing at the stars from the hot tub in 45 minutes. We had the music pumping as loud as we wanted, all night long. And we wanted it loud. I’m talking parties around 30-40 people, a small group of friends getting together for a weekend adventure. With a laser or two. Some of us would DJ, we’d drink from a cooler and sit on camping chairs around a fire. Nothing fancy.


We had a really, really good time. A large amount of fun. We called it Chicken Madness.

If you think that makes me a douchebag, well, you’re entitled to your opinion, but you’re not going to be welcome at my party. Have a nice day.




Something to listen to while you read…

When I first went to Burning Man in 1998, I recognized some similar elements from our camping parties. Instead of embracing the temporary, transitory, destructive, oasis in the desert is-it-all-illusion nature of the event, Burning Man inspired me to think of permanence. There was finally a location that I could go to be me.

And what me did I want to be? How did I wanted to express my radical self? I wanted to turn my stereo on and blast my favorite tunes.

Doof Doof Doof Doof

What if there was a city, somewhere in the world, that you could go to any time you wanted, crank the music up, party, and in doing that you’re actually being friendly to all your neighbors. If you like loud music, there are not many places you can go and do that. Sure, there are places you can go and listen to the loud music of others. Mostly nightclubs. And there is your  home, where your neighbors are liable to rat you out to the police if you turn your stereo above a certain volume. Or worse – I’ve been in situations where murder was threatened over my stereo volume. Even though we’d already turned it down.

angel of deaf cartoonWhen I first went to Burning Man I thought that’s what it was, a place where everyone had gone all the way into the middle of the desert so they could do what they want without annoying the neighbors. A festival of freedom. As it has grown the imposition of ever-increasing noise restrictions, and venom towards the Sound Camps from the founders, has been pushing it away from that. Not to mention police with sniffer dogs, pulling Burners over because their bike rack blocks their license plate when they’re not even on the public roadway.

I used to live on a beautiful 300 acre woodland property in Australia. My own private forest. A famous musician lived next door, and I’d hear his parties all the time. It wasn’t doof though. No subwoofers involved. When I turned my own stereo on, the kangaroos loved it, and would come closer to the house. They’d laze around on the lawn all day listening to it, basking in the sun and feeling the beats. I never actually got a noise complaint, but one time came close. 14 police showed up at the gates to the ranch. People had complained from 2 suburbs away. I had rented 2 Funktion1 mid-range speakers and 2 subs, which would be a small system even for an art car at Burning Man. I was on the largest privately held land parcel in Melbourne, and my stereo was too loud. Where to go?

More recently, I was living on a 6 acre vineyard in Sonoma. I had no neighbors, just other vineyards. I was next to the highway, which in itself is quite noisy. My Burning Man JBL system cost me less than $3k brand new on Amazon, it plugs into a headphone jack and a 4-outlet power strip. If anyone is looking for a stereo, these great self-powered 15″ speakers are only three hundred bucks each right now.

Again, on the vineyard I never got an actual noise complaint. But it’s a small community, and some of my friends are long-time locals. Word got back to me, that people heard the music, and it was pissing them off. It wasn’t even close to full volume. I had 1 speaker and sub in the house, and 1 each outside on the deck.

I think it’s fair to say I like it loud. And I’m not the only one. And that has always been a huge drawcard of Burning Man to me. If you don’t like the music, you can go check out somewhere else with different music, or somewhere with no music. Or you can make your own. It’s open to anyone, and unlike most of the world, people who like it loud aren’t excluded. Some of this music is so good, it deserves to be turned up to 11.

So that’s got to be part of Burnland, for me – raging is a raison d’etre. It’s gonna be fucking loud, in lots of different places. Hey, there can be quiet zones too. I’m open to that. There can even be kids zones and work zones and commercial zones. But the kids and the fetish models and the naked people are not going to be mingling all together in the same spot.

The world needs more places where we can all go beserk, get crazy in a good way. Party with our hands in the air, like we just don’t care. Cast off the rules and shackles of existence, leave the day-to-day reality of our lives on hold for a little while and just have fun. A serious amount of fun.





blackjack hookersI am going to propose 9 Principles, just to show we’re starting by trying to make things easier. We don’t even need that many. Everything we need can actually be summed up in a word: karma. If you understand the principle of karma, which I believe to be a fundamental force in this Universe, then you will be naturally inclined towards acting positively, with kindness and compassion towards others. You will do good things because you understand that it is in your own self-interest, as well as in everyone’s.

Of these 9 Principles, I think they are all important, but if we were to just stick to Leave It Better then Burnland will always be improving. And that’s the main thing. If anything’s going to change, it should be the way the System of Organization of the City meets the needs of its constituents efficiently, harmoniously, amusingly, and wonderfully.

There are probably others, and these should by no means be considered as final. Let’s put our heads together, and dream together of what could be. Maybe integrity should be one. Maybe goodwill, and being present.  Consider this a first cut.

 What’s In?

  1. Fun – this is light hearted, makes us laugh, the goal is to have a good time. Leave your tears at home.
  2. Abundance – With innovation and collaboration, we want those involved to flourish and prosper, and to help them if we can
  3. Leave it Better – How Can We Make This More Awesome? We prefer to build stuff than destroy things.
  4. Environment – Permaculture with Habitat Preservation. Strive to be harmonious with the earth
  5. Magic – even if we don’t know what it is, we believe there’s something. God, spirit, luck, kismet, whatever. We have a soul and our souls can connect.
  6. Consciousness Community- aware of our actions and their affect on others.We’re all in this together
  7. Listening, Learning, Teaching. Each one teach one. The Trivium: grammar, logic, and rhetoric. How to listen, how to learn, and how to respond.
  8. Love. Kindness, compassion, caring. For each other, for those less fortunate, for the earth, for the indigenous people who are custodians of the land.
  9. Transparency – open systems, open books, integrity and honesty.

What’s out?

All this shit about Radicals. “Rules for Radicals” is a guerilla warfare handbook for the political class, the “Community Organizers” like our current Dear Leader. This is the kind of stuff that was going on around UC Berkeley in the late 60’s, a time of civil unrest and racial tension. A young lawyer named Hillary Clinton was all over it, she wrote her famous thesis on it. Burning Man endorses progressive political candidates in San Francisco, as well as promoting their ties to Washington and Nevada politics. I would rather keep politics out of it. By all means, make it rad. But the radical extremists can go somewhere else. We want everyone to have a good time, you don’t have to be acculturated to an unusual way of thinking.

What else don’t we want? Haters. Broners. Nutjobs. Heavy, militarized police presence. Gangs. Sexual assault, or indeed, any assault. Bike theft. Satanists. I’m sure we can all think of plenty more. Rather than having to memorize principles, a 5-10 minute video on the sort of things we discourage should suffice.

What about tech?

Absolutely. Google founder, Billionaire Burner Larry Page is right – the tech industry needs some spaces it can experiment with new technologies, without freaking everybody out at once. I want to create those spaces, we can rent them to the tech companies and that can fund the creation of the community’s infrastructure.

I believe passionately in the ethos of the Open Source movement. I’ll be writing more on that in the coming week or so. It built the Internet, an amazing and precious gift to our civilization from the hackers. Let’s hope The Man doesn’t fuck it up for all of us with ever increasing regulations.

The Maker Movement and Burning Man have a big overlap. Fabrication is required to make these 3-dimensional art projects. Crossover skills are required. The art cars need lighting people. The lighting people need iPad interface developers. The artist needs a pyrotechnic specialist. I think that’s a great thing about Burning Man projects and camps, the way people are encouraged to collaborate on something that is a fun project with their friends, and results in something they can all do together. Why do we have to destroy it at the end, though? If something is cool, keep it there. Add to it, innovate, leave it better.

We have enough of everything already to make this community sought-after by those who want the Burner aesthetic. It’s a little bit steampunk, it’s a little bit Mad Max, it’s a little bit Agent Provocateur. You want an art car, or a fire sculpture DJ booth? Come to us. We have the space, the resources, the tools, the people, and the experience to make whatever you can dream of. And we invite others to come and make with us.

A sculpture gallery for big art could be a drawcard. So could experimental laser and LED technologies.

I have a lot of experience in business incubation and early-stage startups. Crowd-funding is radically disrupting the VC model. I see that as being a part of Burnland too. Innovation and Imagination are to be encouraged. Most start-ups need more than just money to become reality, and just like it takes a village to raise a child, a virtual community can help build a business. Just look at AirBnB…

In Burnland, commerce will be allowed, so long as it is relatively invisible. Authentication is important, I don’t want anyone to get in trouble for serving booze or smoking prescribed medication. I’m thinking wristbands is the best technology, it’s something most people get already if they’ve been to a festival. All access passes on a lanyard are kinda lame, wristbands are a collectors item for some. I liked the way they did this at the Wild Wadi waterslide park in Dubai. I’m sure there’s a high-tech way we could do it with smartphones or biometric ID as well. You can buy drinks, you can buy t-shirts, you can buy art – but no-one has to see money changing hands. The marketplace is a zone, one part of the space, not something omnipresent. Not a big souk in the middle that you are drawn to by a giant effigy. Exit through the gift shop.

Vendors can sell their wares. Artists can sell their art. Fashionistas can display their fashion. Opulence and decadence can be part of a good time had by all. That’s what being a community means, we want to support each other, keep the money in the community if we can. Tip your server. Shop locally.  We can have a big online mall to promote our community’s creations, a virtual market place. I think that most Burner artists would find a centralized gallery where they can trade their works and get commissions to be useful. We have a few on board already for this adventure, and I’m sure there are more out there who are reading this and would like to contribute to something new – and don’t mind if they make a few bucks for themselves along the way.

A rising tide lifts all boats, and if the whole community is prospering, it will just keep getting better and better. And that’s the goal. It doesn’t have to be perfect as long as it’s always improving. The best system is one that everyone can participate in, and benefit from.



“Radical Inclusion” is the wrong principle from the start. There are 7 billion people on this planet, you have to exclude some of them. In Burning Man’s case, their 70,000 peak population limit is 0.001% of world population. 99.999% are excluded, whatever they say about inclusion.

I think better than a principle, is a rule: No Dicks. AKA Principle Number 8. With love and kindness, and all due respect, if you’re going to be a dick to others, we don’t want you at our thing. Go to Burning Man, where with Radical Inclusion the Burnier-Than-Thous will welcome you with open arms, then try to acculturate you.

Rockwall DudetteI used to own a nightclub in Melbourne, Australia, called ZoS – Zone Of Separation. I was inspired by San Francisco’s DNA Lounge, which I’d heard was started by some guys who made their money in tech; and also by my hero Sir Richard Branson, who used his club Heaven in London to ensure that his finger was always on the pulse of what the hippest people in town were into. ZoS was licensed for about 1000 people at a time, and had a 24/7 liquor license. They party pretty hard Down Under. We would get maybe 5000 through the doors every week. An armored car would show up every Monday morning, and collect six figures worth of cash. I had a private room behind a 2-way mirror, looking over the dancefloor. I could chill out, I could party with my friends and talk to them in front of the A/C, I could dance like crazy without bumping into anyone, and I could look out at my customers all happy, whistling and cheering, dancing, having a great time. Any time I wanted to get amongst the people, I could slip into the crowd relatively anonymously; if I felt like socializing, there were a variety of Zones to do that including a sumptuous VIP lounge.

The Moser Room at ZoS

The Moser Room at ZoS

I’ve been to quite a few clubs in America, and elsewhere around the world. London, Ibiza, St Tropez, Paris, Berlin, Amsterdam, Hong Kong, Singapore, Mexico City, Dubai. I had a professional interest in it, as well as a personal interest in the music. The best clubs have a vibe, the whole crowd is going off. I started out with the music I loved, but learned pretty soon that we had to cater to the crowd. And I grew to love the same music the crowd did. I’m proud of the vibe that we created in that club, the whole team of people who made it work. Generally, it’s the promoters that make the club, not the venue…and that’s something that BMOrg just doesn’t seem to get.

One thing you can’t escape from in a club, is exclusivity. If it’s full, it’s full. A famous celebrity might show up with an entourage of 20 people, and if you want to let them in, you have to find 20 people to kick out. That’s how it works, if you want to run a good, clean, above-board, by the books venue. You comply with police and fire regulations. That’s partly why I wanted to own a club, because I got sick of all the gangster ones, and thought Melbourne could use a high-quality commercially operated venue.

So if you manage to create something cool, you always have to be rejecting people. It sucks to be rejected from a club, whatever the reason. We’ve all been there. The drunker you are, the more it sucks, the more belligerent people are inclined to be. Which sucks for the club security. Membership solves all these problems, you know that you can put yourself and your friends on the guest list.

“Life’s about choosing the kinds of problems you want to have”, was one of the best pieces of advice I ever got, from a fellow Aussie who’d spent a lot of time in San Francisco as a public company CEO. I took his advice and got out of the club scene. Like most clubs, ours was hot for a few years when it first opened and then it tapered off and the crowd changed. I met many famous people and beautiful women. I got to hear some of my favorite DJs, playing on a world class sound system. As a former computer nerd, it was a bit like creating an art car for Burning Man: it made me more cool in the eyes of strangers, and gave me an excuse to mingle with people from different walks of life. Generally, though, I went there to do my own thing, and socialize with my group of friends. Melbourne is kind of clique-y like that. I didn’t need the spotlight, I didn’t need to network, and I didn’t need to make new friends. The after party was already full enough.

I sold that investment and moved to San Francisco. I wanted to go to Burning Man, not nightclubs. I wanted to dance to the same music, but be around people who inspired me, fellow wacky eccentric geniuses who loved to collaborate with lasers and fire and art cars and glowy shit and all that good stuff. People who don’t care how much money others have, because they have plenty of their own. A place where being cool meant more than spraying randoms with $16,000 bottles of Louis Roederer.

Burning Man today is facing issues of Exclusivity. As much as they want to claim Radical Inclusion is dear to their hearts, it’s a promise that’s impossible for them to deliver on. Not everybody can go, so that means some have to get bounced away. Whether by Guest List or Algorithm or police roadblocks, it’s getting harder and harder to get into Burning Man.

So I’d rather embrace the inevitable, and use exclusivity as a good thing to make the crowd better. If the event is smaller, and not everyone can go, then you get to be selective. You can recognize your regulars, and let them back in. You can learn who the dicks are, and put them on the NO list.

Membership is the way to go. Look at Burning Man’s only real competitor for billionaires and their sherpas, Bohemian Grove. You have to be invited to join by existing members, there is a waiting list, you have to pay. They’ve been going strong since the 1870’s, and you might be surprised how many Burners are also Grovers. I know at least half a dozen.

Is it elitist? Sure is. No dicks. Or in their case, “Weaving spiders come not here”.

Membership gives people a reason to behave civilly towards their fellow club members. And if they misbehave, the club has a mechanism to eject them.

Burnland’s  community could throw larger events, open to lots of different audiences. Camps could throw their own parties, or the whole city could come together to throw a 50,000 person party any time you want. One night could be BDSM fetish-themed, at another time you could have an all ages event. Just showing up to a party once, doesn’t immediately make you a part of its community – let alone an owner of it. You’ve got to do something, contribute, or at the very least, buy your way in. Earn your place, if you didn’t get invited directly.

In the world I’m dreaming of, Burners can have a say, their vote can be counted. Building temporary cities is a chance to experiment with all kinds of political and social technologies. Let’s try Direct Democracy. Let’s try crowd-funding led civic budget allocations, and a tax system that lets you choose where the money gets spent. Let’s try Open Source government.

Right now there is an anti-rich, anti-tech backlash firestorm swirling around Burning Man. It reminds me of Ayn Rand’s Atlas Shrugged, where society turns on the rich and then collapses in on itself when all the talent fucks off somewhere they’re more appreciated. Read the comments in the online forums, some people are ferociously passionate about hating on the rich and wishing they all left Burning Man.

Well, I don’t want our community to include those haters. Rich people, you’re going to be welcome at Burnland. Bring all the sherpas you want, and if you want to outdo the person next to you with amazing art and extravagant entertainment, please: be my guest. You’re exactly the kind of Burner we want at Burnland, someone who has resources at their disposal to facilitate new and unqiue forms of self expression. That’s part of what the art is, the inspirational and (for some) aspirational element. What could be done? What dreams may come?

I want to hang out with my friends, and meet their friends. A community of makers, and doers, and shakers. That’s who my friends already are, and I’m sure many of the readers of this blog who I haven’t met personally yet are in this community too. Some of my friends are broke-ass, some of them are very wealthy, so what? That doesn’t define them to me. There’s much more to life than just money, money is simply a means to any number of different ends. What’s important to me is that my friends are all pretty positive people, none of them are haters. They’re good hearted, smart and funny and inspiring to be around. Everyone has something to offer, and Burnland should be about recognizing contributions and gratitude.

It doesn’t need to be 70,000 people. It doesn’t even need to be 10,000 people. Quality over quantity. I don’t need to meet every person in the world, but I would like to meet other interesting, well travelled, fun people. That’s about the extent of “networking” that I have done in 11 Burning Mans. And I have made some amazing friendships out of it.

If we’re going to make the awesomest community we can, then I want to do it with the best people: the individuals and Camps that would come to our location(s) and participate. Whether it’s to visit and check out a party, or a destination to drive their art car around at sometimes, or somewhere they can take some space and store their stuff and who knows, maybe build their own permanent camp that they visit regularly throughout the year.